Decoding Web Design

You are here:Home»Knowledge Centre»Website Design»Decoding Web Design

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

Decoding Web Design

You've started a business and now you need a website. Considering the proliferation of the internet and the level of connectivity most people have today, this is a common scenario. A new business, or an existing one for that matter, simply can't afford not to be on the web. Often, the web is the primary means by which businesses attract customers and a prime source of new business.

It may seem to many that the process of web design is shrouded in mystery and an impenetrable fortress of complex terminology and vague concepts that are impossible to understand. Web design is indeed complex, but it need not be frightening or mysterious. Understanding a few simple concepts won't turn you into a web designer, but it will certainly help you make better decisions.

A web designer can work alone, or they can work in conjunction with a web developer. While the boundaries blur between the two in many cases, essentially a web developer works on the back end of the site making more complex functionalities work and the web designer works on the back end and the front end, making sure that the site looks nice and the basics function effectively.

Knowing whether you need a web designer or a web developer is a crucial first step in having a site built. A general rule of thumb is to start with a web designer and consult a web developer is there are functionalities beyond the scope of the web designer's skills. If you require a complex functionality, such as a bespoke extension or an app, you should consult a web developer.

Decoding Web Design
GET YOUR FREE ONLINE QUOTE

Possibly the two most common terms used in web design are UX and UI. UX is User Experience and UI is User Interface. UX is about how a visitor to a website experiences that website, what they feel about it, what they do on it and what they do with it. Ideally, you want visitors to your site to have a good experience on it so they'll buy things and come back. You want them to have a positive UX.

UI, or User Interface, is that part of the website that the visitor interacts with. For example, the website has links that the user knows they can click on, or specific functionalities such as "buy now" buttons or "message us" buttons. Ideally, you want those functionalities to be recognisable, clear and perform effectively. What you don't want is broken links and 404 Page Does Not Exist messages!

Another term that frequently causes confusion is responsive design. Responsive design involves designing a single website that can be viewed across devices and browsers. Put simply, the website responds to the device on which it is opened by automatically shifting to fit the display and the requirements of the device and browser, for example, on a PC, tablet or smart phone.

Responsive design is critical in contemporary web design. There are literally thousands of devices and browsers out there and users expect a website to open and function on their device. Meeting those expectations with responsive design ensures that customers and visitors to your site don't fall through the cracks because the site either didn't open or didn't display properly on their device.

Having one website that is designed to be responsive is also critical when it comes to maintenance and updates. It would be rather tricky to update multiple sites every time something needed to be changed on the website. Updating one website and having the changes display correctly on whatever device is being used is a far simpler affair.

Web designers often talk about "future-proofing" the website or the business. This means using forward-thinking strategies in building the site, ensuring maximum compatibility with existing technology and software and any imminent changes that are expected. That said, technology is constantly evolving and even a future-proofed site will need periodic maintenance and updates.

While these are some of the most commonly used terms, there are many more terms out there that might just feel likbfuscation. In a field that is barely thirty years old, it can be expected that terms and even concepts will come up that are generally not understood. However, with a little perseverance, it possible to catch the gist of it and actually enjoy learning more about this exciting field.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.