In the early days of the Internet, everyone loved emails. But after several years of receiving several emails and the ever-annoying unsolicited spams, attention spans are decreasing. As a result, you may be wondering if email marketing will make any difference in your online campaign.
Well, the answer is Yes. Email marketing is a powerful, vibrant, and even personal way to connect with your customers and target customers. Email is a big part of our daily lives, and you'd hardly find someone who doesn't have an email address.
If are still indecisive about whether to incorporate email marketing into your online marketing strategy, keep reading for some very valid reasons why email marketing is crucial for businesses of all sizes.
1. It is a fantastic way to reach out to and follow up with potential customers
If you have a great product or service to sell, your next major concern should be how to market them to your prospects and convince them to buy. Email marketing allows you to reach out to a large number of consumers at a ridiculously low rate. Despite the increasing number of social networks and new technology, a recent study revealed that 85% of retailers in the US view email marketing as one of the most effective tactics for getting customers.
2. Email makes it very easy to access mobile customers
As a business owner, you can reach a lot of customers on their mobile without spending money on new software or technology. This is made possible by email marketing. Even more, email marketing doubles as mobile marketing, seeing as three out of every five retailers' emails are opened on smartphones and tablets. Moreover, emails have more content space than SMS and they are completely free for the consumer.
3. Customisable and Personal
With email marketing, you can list your audience into segments, and send each segment a personalized email message. According to Campaign Monitor, marketers who utilize segmented campaigns have experienced a 760% increase in revenue.
When you post on your social media channels, you address the audience as a whole. But a proper email marketing strategy, you can address individuals by name, and customized messages that would eventually arrive in their private inbox.
This is mainly because such an email message resonates with individual consumers and provides them with something of value. Moreover, you can keep your customers informed with content about your brand, establish a relationship with them, and build trust - all through email marketing.
4. Actionable and Measurable
Most people are trained to act on an email - either reply, forward, sign-up, click-through, or even make a purchase. You can utilize this transactional nature of email to drive traffic to your website and increase sales. Another impressive fact about email marketing is that there is no guesswork. When you employ any email marketing software, you can easily track the number of people that opened your email, the links that were clicked, and people who subscribed.
Sending emails might be an old tactic, but they remain crucial to a successful marketing strategy.
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