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It's clear that content creation is an essential part of an online marketing strategy, pumping out blogs, articles, videos, images and infographics frequently and consistently is only going to get you halfway. Content that isn't relevant or valuable to your audience isn't going to do much to grow your business, no matter how frequent or consistent it is. It's got to be meaningful or it won't hit home.

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Entrepreneurs and business owners are constantly being told to 'do internet marketing' as if it is the most obvious - and easiest - thing in the world to do. The truth is internet marketing means putting in the hard yards to build your brand across platforms using a wide range of tried-and-tested strategies to put your business top of mind when customers come to making purchase decisions.

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