Another very efficient way to repurpose content comes in the form of a pillar page, which is a central collection of information on a topic, with links to other resources containing more detail. If we continue with the DIY gardening example, you might create a pillar page that focuses on organic soil solutions. The extensive piece could have modules focusing on sourcing your soil, natural pesticides, and of course homemade fertilizer.

For the several paragraphs that you spend talking about homemade fertilizer, you could pull all of your information from your previous piece. You would include a link on the pillar page that directs readers to your entire article on homemade fertilizer. You could even go back to the original article and link it back to the pillar page. Those internal links are excelling for boosting SEO and help to keep readers on your site longer.

A final example of repurposed content could be in the form of a guest post on a partner website. If your readers have already consumed your piece, an effective way to extend that audience could be a partnership with a blog that isn't in direct competition with you. You would not want to plagiarize yourself or regurgitate the exact same piece. Instead, you could pull from several of your own articles and make a fresh post that your partner's readers would be interested in.

Typically, guest posts on websites include a short author biography somewhere on the page. This is your chance to sell your site to this new audience, and even link them directly to your front page. If you're able to get that partner site to include an external link to your page, that also has a positive impact on your SEO.

In short, don't be afraid to reuse your successful content to lighten your workload while attracting more viewers. You have to be careful to not be redundant, but you can extend the life of your work to weeks or months beyond its original posting date.