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Profitable action by consumers is the holy grail of digital marketing and the top brief businesses are likely to give their marketers. Make them buy is the constant refrain that echoes through the halls of many a digital marketing agency. While driving customers to action is the goal of all digital marketing activities, getting there isn't an exact science. However, that's not to say there aren't ways to help the process along.

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Interactive marketing is not necessarily a new thing - some forms have been around for 20 or more years - but its use is increasing exponentially and fast becoming expected. Interactive marketing might seem like a complicated and expensive way to get exposure for your brand, but with the evolution of technology and interactive marketing tools, it is now more accessible than ever.

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