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Why Reputation Management Is Essential for Start-Ups

February 06, 2025inseo-knowledge-centre

What people write about your start-up online has a direct impact on your business in the long-run. Reputation management shapes the public’s perception of your brand by influencing online information.

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Why Content Marketing and SEO Go Hand in Hand

February 06, 2025inseo-knowledge-centre

It is understandable as to why some people confuse SEO and content marketing. There are differences between the two, though they work together to achieve the same goals.

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The Impact of AI on PPC Campaigns

February 06, 2025inseo-knowledge-centre

Artificial Intelligence (AI) has revolutionised PPC campaigns, changing how businesses approach their digital marketing efforts. AI-powered algorithms and tools are enhancing campaign performance, advert spending, while delivering targeted results.

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The Future of SEO: Trends to Watch in 2025

February 06, 2025inseo-knowledge-centre

This year promises to be one for the record books when it comes to search engine optimisation (SEO). There are rapid changes taking place with ongoing algorithm updates, shifts in how users access the internet, along with artificial intelligence (AI) integration.

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How to Restore a Damaged Online Reputation

February 06, 2025inseo-knowledge-centre

Potential business partners, customers, employees, and more will turn to a search engine to learn more about your business before making any final decisions.

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The Role of Retargeting in PPC Strategies

February 05, 2025inseo-knowledge-centre

Retargeting is an online advertising that relies on pixels or cookies to track visitor behaviour on your website or app. It then displays adverts on other platforms or websites.

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The Importance of Mobile SEO in Today’s Digital Landscape

February 05, 2025inseo-knowledge-centre

We live in a world where mobile devices dominate the internet, which is why you need a good understanding of Mobile SEO to ensure the best results in your SEO efforts.

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The Impact of Online Complaints on Your Business

February 05, 2025inseo-knowledge-centre

Today's marketplace is highly competitive, where customer satisfaction is essential to your success. With the number of social media and digital platforms available, consumers now have more power to share their experiences, including their dissatisfaction with your brand.

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How to Recover from Google Algorithm Updates

February 05, 2025inseo-knowledge-centre

If you have noticed you are falling in ranking on search engine results pages (SERPs), it could be due to a Google algorithm update. These updates can happen daily and core updates take place up to three times each year.

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Common Mistakes to Avoid in PPC Advertising

February 05, 2025inseo-knowledge-centre

Businesses are constantly looking for ways to attract more customers, increasing their revenue. The best way to achieve this is using pay-per-click (PPC) advertising.

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The Link Between SEO and Reputation Management

February 04, 2025inseo-knowledge-centre

Maintaining a positive reputation online is essential to your business success. Search engine optimisation (SEO) and online reputation management (ORM) are two strategies, that are different, yet are interconnected, playing an important role in shaping and protecting your online presence.

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The Importance of Keyword Research in PPC Campaigns

February 04, 2025inseo-knowledge-centre

Keywords are imperative to directing customers to your advert landing page and website, when used in Pay-Per-Click (PPC) campaigns.

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How to Use Customer Feedback to Build a Better Reputation

February 04, 2025inseo-knowledge-centre

Customer feedback is your customers response or opinions regarding the products and/or services you provide. It is an important part of your business reputation.

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How to Optimise PPC Ads for Mobile Devices

February 04, 2025inseo-knowledge-centre

The use of mobile devices continues to rise, which is why you want to optimise your Pay-Per-Click (PPC) campaign for mobile devices. Mobile users are not accounting for a large portion of online searches.

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Are SEO Services Worth the Investment for Small Businesses?

February 04, 2025inseo-knowledge-centre

Small businesses, as with any business, need to leverage online marketing in order to reach and engage with their target audience. A cost-effective marketing strategy is using search engine optimisation (SEO).

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Why Local Businesses Need Reputation Management

February 03, 2025inseo-knowledge-centre

Did you know that ninety seven percent of business owners state that online reputation management is essential? In today's online world, local businesses face intense competition with customers having a choice of options.

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The Link Between SEO and User Experience

February 03, 2025inseo-knowledge-centre

Search engine optimisation (SEO) has evolved exponentially over the past few years, becoming more than simply keywords, backlinks, and technical SEO.

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How to Protect Your Brand from Online Defamation

February 03, 2025inseo-knowledge-centre

Online defamation is a growing problem with online content removal become essential for today's business. This issue can cause serious damage to your brand, depending on the severity of the defamation.

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How Technical SEO Can Transform Your Website

February 03, 2025inseo-knowledge-centre

Websites are made up of numerous moving parts and the success of your site is based on speed, functionality, and user friendliness.

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How Microsoft Ads Compare to Google Ads

February 03, 2025inseo-knowledge-centre

When it comes to creating a Pay-Per-Click (PPC) campaign for your business, you have to decide which platform is best in order to reach your target audience.

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The Role of Social Media in Reputation Management

January 31, 2025inseo-knowledge-centre

We live in a digital world, where reputation management has become more intricate than in the past. Social media platforms have not only revolutionised how we connect, but has transformed how reputations are upheld and formed.

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PPC for E-Commerce: Best Practices for Better Sales

January 31, 2025inseo-knowledge-centre

PPC campaigns remain a steady source of traffic in the evolving digital advertising landscape. PPC, pay-per-click, advertising, is an effective advertising strategy that offers numerous benefits for e-commerce businesses.

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How to Track and Analyse PPC Performance

January 31, 2025inseo-knowledge-centre

Analysis is essential in Pay-Per-Click (PPC) advertising. Analysing your PPC performance helps you make adjustments that feed data back into your account.

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A Step-by-Step Guide to On-Page SEO Optimisation

January 31, 2025inseo-knowledge-centre

On page SEO, or on-site search engine optimisation (SEO), covers all the strategies that apply to your website focusing on boosting your ranking in Google search results.

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RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
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