n today’s digital world, the landscape is saturated with mobile apps. Millions of apps are fighting for attention in very busy app stores, meaning the quest for discoverability and visibility is essential.

User retention is not a one-time effort, it requires ongoing commitment to ensuring your app users have a fantastic experience and want to return time and time again.

Search Engine Optimisation (SEO) is constantly evolving where topical authority has emerged as an important factor, especially since Google's update prioritises it.

Urchin Tracking Modules (UTMs) are an important part of any successful digital marketing campaign, helping you accurately distribute revenue, while analysing your adverts performance.

Review schema is a useful opportunity to attract your audiences attention in SERP listings, helping to boost trust, and increasing yoru click through rate (CTR).

A moodboard for branding redesigns is the gap between strategy and design. Moodboards help you with creative direction, the look and feel for your redesign project.

Businesses have used various tools to improve their sales funnel over the years, improving their customer service and support. One of the solutions has been chatbots.

Audience segmentation is a process where you break up your target audience into similar groups, sharing certain metrics. With this in hand, you can develop buyer personas to represent each group, tailoring your ads to each group.

When you repurpose your top performing blog posts into video content, it provides an opportunity to not only extend the life of your existing content, but to broaden your reach.

When searching the App Store, it takes you only a few seconds to make a decision on whether to download an app or not. The app market has grown exponentially, overwhelming users with an abundance of choices.

Your homepage should be well-structured to increase engagement. Following the above steps can help you create a great user experience for your visitors.

Are you ready to boost your conversion rates with video? Genie Crawl has extensive experience and expertise creating high-impact videos using creative strategies that help to boost conversions.

Zoom recordings offer an excellent opportunity to repurpose them into engaging videos, providing your audience with information on your brand, products, or services.

Churn is unavoidable, but you can reduce it through effective remarketing strategies. When you focus on retaining your user throughout their journey, connecting with them from the beginning, you can reduce your churn rate.

If you use a Customer Relationship Management (CRM) system, you probably already have a successful email marketing strategy.

Google Analytics 4 (GA4) is a powerful online tools, providing excellent features to track and analyse your website performance.

Having a digital crisis communication checklist in place is essential for every business, no matter your size or industry. You want to protect your online reputation at all costs, ensuring that you are seen as trustworthy and reliable.

Have you followed every SEO best practice, yet your traffic is declining? Over-optimising your product descriptions could be the problem, turning your efforts into penalties.

In today's fast-paced digital world, it's essential that your content resonates with your target audience, reflecting your brand's tone of voice. Your tone of voice is your personality, used in communication with your audience.

A/B testing lead magnet placements ensures you achieve the best end results. When you have the statistics in front of you, in real time, you can make informed decisions on where to place your lead magnet for the best results.

Video content has become one of the most effective way to communicate with your audience, marketing your products and services, while providing education.

Seasonal shifts are excellent opportunities for businesses to refresh their marketing strategies, connecting with customers in a timely and relevant way.

When you think of key web analytics, scroll depth is often overlooked, though if its increasing conversions that you are aiming for, it's a good metric to track.

Scroll depth tells you how far your visitors scroll on your page, providing you with valuable insights into content and website layout effectiveness and engagement.