Knowledge Centre

Your homepage should be well-structured to increase engagement. Following the above steps can help you create a great user experience for your visitors.

Are you ready to boost your conversion rates with video? Genie Crawl has extensive experience and expertise creating high-impact videos using creative strategies that help to boost conversions.

Zoom recordings offer an excellent opportunity to repurpose them into engaging videos, providing your audience with information on your brand, products, or services.

Churn is unavoidable, but you can reduce it through effective remarketing strategies. When you focus on retaining your user throughout their journey, connecting with them from the beginning, you can reduce your churn rate.

If you use a Customer Relationship Management (CRM) system, you probably already have a successful email marketing strategy.

Google Analytics 4 (GA4) is a powerful online tools, providing excellent features to track and analyse your website performance.

Having a digital crisis communication checklist in place is essential for every business, no matter your size or industry. You want to protect your online reputation at all costs, ensuring that you are seen as trustworthy and reliable.

Have you followed every SEO best practice, yet your traffic is declining? Over-optimising your product descriptions could be the problem, turning your efforts into penalties.

In today's fast-paced digital world, it's essential that your content resonates with your target audience, reflecting your brand's tone of voice. Your tone of voice is your personality, used in communication with your audience.

A/B testing lead magnet placements ensures you achieve the best end results. When you have the statistics in front of you, in real time, you can make informed decisions on where to place your lead magnet for the best results.

Video content has become one of the most effective way to communicate with your audience, marketing your products and services, while providing education.

Seasonal shifts are excellent opportunities for businesses to refresh their marketing strategies, connecting with customers in a timely and relevant way.

When you think of key web analytics, scroll depth is often overlooked, though if its increasing conversions that you are aiming for, it's a good metric to track.

Scroll depth tells you how far your visitors scroll on your page, providing you with valuable insights into content and website layout effectiveness and engagement.

In the world of new ecommerce businesses, the journey to success is overcoming numerous challenges. One of these is managing your costs effectively with a limited budget, along with the pressure to launch your site quickly.

Online reviews can impact every aspect of your business, from your success to hiring top talent. Job seekers use online reviews to learn more about your business.

When you think of accessing a website, chances are you think of a desktop computer. Technology has advanced exponentially, resulting in the rise of smart phone use.

The website design world is constantly evolving and staying updated on the trends, helps you embrace innovation, creating a web design that resonates with your audience.

If you are a local service-based business and you are not using video SEO as part of your strategy, you could be losing out on valuable leads and potential customers.

Exit-intent popups can be valuable tools to help you generate high-quality leads on your website. While these popups can prove valuable, they must be easy to close, relevant, valuable, clear and concise, and jargon free.

We have been preparing for a post-cookie world since 2023, meaning we have been finding new ways to reach and connect with target audiences, as third-party cookies are phasing out.

Website animations have become an important part of modern website design. They are dynamic elements that add visual appeal, contributing to user experience (UX).

Image search continues to significantly impact Search Engine Optimisation (SEO) in 2025, driving visual searches and emphasising the importance of image optimisation.

Websites, mobile apps, and voice assistants all rely on well-organized and easily accessible content to deliver a seamless user experience.