Knowledge Centre

Marketers spend thousands in advertising to find the majority of their budget has been wasted on clicks that will never convert.

We live in a digital world, overflowing with content. Your audience is bombarded with adverts every day, which is why its so important that your ad copy stands out, resonating with your audience, driving action.

Pinterest has grown with more than four hundred million active monthly users. Other social media platforms have proven highly effective to help businessmen connect with their audiences.

Even when the content on your website is well-searched and high quality, frequently asked question (FAQ) hubs can fill any gaps that your visitors are missing, providing answers to your customer's most common questions.

When searching for information online, chances are you view the websites that have topical authority on the subject, as you trust them as a valuable source of information.

Are you still wondering if YouTube Shorts are worth it? Our answer is yes. They provide you with an opportunity to engage with your audience, increasing your reach.

If you want to determine what efforts to implement to improve organic website traffic, you can use your PPC data to help guide you, helping you understand your audience, their pain points, and preferences.

If you are struggling to get your Google Ads campaign to generate enough conversions, you may need to consider micro-conversion tracking. Micro-conversions are small essential steps a user takes on their path to a conversion.

The main concern surrounding third-party cookies is data privacy and security. Data privacy regulations protect sensitive data from getting into the wrong hangs.

In order to run a successful Google Shopping Ads campaign, you need to understand the importance of your product feed quality. Product feed is the foundation of your strategy.

TikTok is growing by the day and when you use it so it aligns with your audience, goals, and brand, it can help your B2B business grow.

Responsive Search Ads offers excellent benefits, making adverts relevant to users by aligning with their search behaviour and preferences, improving user experience and engagement.

If you use Pay Per Click (PPC) advertising to boost your brand visibility and increase conversions, then you already know how important it is to be efficient and proactive when it comes to your advertising campaigns.

When you have a poor landing page experience score, Google may be less likely to show your adverts and you are missing out on valuable conversions.

Have you had a Pay Per Click (PPC) advert that performs well and then suddenly the clicks stop, your website visitors drop, while your conversions take a knock? This is PPC burnout.

Device use for Google Ads varies greatly, which leads to a decision on whether to split your campaigns by device; desktop, tablet, and mobile phones.

Online advertising today relies on a data-driven strategy. Yes, creativity and targeting still play an important role when it comes to the success of your adverts, it also relies on an effective bidding strategy.

Is your business looking for a way to effectively reach your target audience, generate quality leads, boost brand awareness, and improve conversions?

Facebook Advantage+ campaigns are becoming essential for e-commerce success. These new campaigns help businesses advertise their online store and product catalogues on Facebook and Instagram.

Numerous businesses waste money when it comes to their Google Ads marketing campaigns, often through mistakes that can be avoided with ease.

Performance Local Max (PLM) campaigns are a strategic digital marketing approach, focusing on maximising performance for local businesses.

If you want your Google Ads to be a success, you need to target your audience precisely. Google Ads has recently unveiled an exciting new feature to help you achieve precise targeting with Custom Intent Audiences.

Artificial Intelligence (AI) and machine learning are developing at an exponential rate. We now live in a world where machines create content with very little human intervention.

A data-driven content strategy is an effective way to ensure your brand remains visible online, providing high quality and accurate content that not only aligns with your brand voice and style, but resonates with your audience.