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Why Click Fraud Is Still a Major Threat and How to Fight It

June 20, 2025inseo-knowledge-centre

Marketers spend thousands in advertising to find the majority of their budget has been wasted on clicks that will never convert.

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The Psychology Behind Ad Copy That Converts in 2025

June 20, 2025inseo-knowledge-centre

We live in a digital world, overflowing with content. Your audience is bombarded with adverts every day, which is why its so important that your ad copy stands out, resonating with your audience, driving action.

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Pinterest Ads for E-Commerce: Targeting, Budget, Results

June 20, 2025inseo-knowledge-centre

Pinterest has grown with more than four hundred million active monthly users. Other social media platforms have proven highly effective to help businessmen connect with their audiences.

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How to Create High-Performing FAQ Hubs for SEO

June 20, 2025inseo-knowledge-centre

Even when the content on your website is well-searched and high quality, frequently asked question (FAQ) hubs can fill any gaps that your visitors are missing, providing answers to your customer's most common questions.

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Building Topical Authority Through Thematic Blog Clusters

June 20, 2025inseo-knowledge-centre

When searching for information online, chances are you view the websites that have topical authority on the subject, as you trust them as a valuable source of information.

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Using YouTube Shorts as a Low-Cost PPC Channel

June 19, 2025inseo-knowledge-centre

Are you still wondering if YouTube Shorts are worth it? Our answer is yes. They provide you with an opportunity to engage with your audience, increasing your reach.

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Using PPC Data to Power Organic Content Planning

June 19, 2025inseo-knowledge-centre

If you want to determine what efforts to implement to improve organic website traffic, you can use your PPC data to help guide you, helping you understand your audience, their pain points, and preferences.

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Micro-Conversion Tracking in Google Ads: Setup & Use Cases

June 19, 2025inseo-knowledge-centre

If you are struggling to get your Google Ads campaign to generate enough conversions, you may need to consider micro-conversion tracking. Micro-conversions are small essential steps a user takes on their path to a conversion.

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How to Run a Successful Remarketing Campaign Without Cookies

June 19, 2025inseo-knowledge-centre

The main concern surrounding third-party cookies is data privacy and security. Data privacy regulations protect sensitive data from getting into the wrong hangs.

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How to Optimise Shopping Ads for Product Feed Quality

June 19, 2025inseo-knowledge-centre

In order to run a successful Google Shopping Ads campaign, you need to understand the importance of your product feed quality. Product feed is the foundation of your strategy.

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TikTok Ads for B2B Brands: Does It Work?

June 18, 2025inseo-knowledge-centre

TikTok is growing by the day and when you use it so it aligns with your audience, goals, and brand, it can help your B2B business grow.

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The Role of Responsive Search Ads in a Privacy-Focused World

June 18, 2025inseo-knowledge-centre

Responsive Search Ads offers excellent benefits, making adverts relevant to users by aligning with their search behaviour and preferences, improving user experience and engagement.

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PPC Automation Scripts You Can Use Today

June 18, 2025inseo-knowledge-centre

If you use Pay Per Click (PPC) advertising to boost your brand visibility and increase conversions, then you already know how important it is to be efficient and proactive when it comes to your advertising campaigns.

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Landing Page Experience Score: Google Ads’ Most Underrated Metric

June 18, 2025inseo-knowledge-centre

When you have a poor landing page experience score, Google may be less likely to show your adverts and you are missing out on valuable conversions.

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Avoiding PPC Burnout: Managing Ad Frequency Across Channels

June 18, 2025inseo-knowledge-centre

Have you had a Pay Per Click (PPC) advert that performs well and then suddenly the clicks stop, your website visitors drop, while your conversions take a knock? This is PPC burnout.

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Why You Should Split Campaigns by Device in 2025

June 17, 2025inseo-knowledge-centre

Device use for Google Ads varies greatly, which leads to a decision on whether to split your campaigns by device; desktop, tablet, and mobile phones.

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Smart Bidding vs Manual CPC: What Works in High-Competition Niches

June 17, 2025inseo-knowledge-centre

Online advertising today relies on a data-driven strategy. Yes, creativity and targeting still play an important role when it comes to the success of your adverts, it also relies on an effective bidding strategy.

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Segmenting by Funnel Stage: PPC Strategy That Converts

June 17, 2025inseo-knowledge-centre

Is your business looking for a way to effectively reach your target audience, generate quality leads, boost brand awareness, and improve conversions?

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Facebook Advantage+ Shopping Campaigns: A Guide for 2025

June 17, 2025inseo-knowledge-centre

Facebook Advantage+ campaigns are becoming essential for e-commerce success. These new campaigns help businesses advertise their online store and product catalogues on Facebook and Instagram.

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Budget Pacing in Google Ads: What Most Marketers Get Wrong

June 17, 2025inseo-knowledge-centre

Numerous businesses waste money when it comes to their Google Ads marketing campaigns, often through mistakes that can be avoided with ease.

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Using Performance Max Campaigns for Local Business Growth

June 16, 2025inseo-knowledge-centre

Performance Local Max (PLM) campaigns are a strategic digital marketing approach, focusing on maximising performance for local businesses.

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How to Build Custom Intent Audiences in Google Ads

June 16, 2025inseo-knowledge-centre

If you want your Google Ads to be a success, you need to target your audience precisely. Google Ads has recently unveiled an exciting new feature to help you achieve precise targeting with Custom Intent Audiences.

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Ethical Concerns in AI-Generated SEO Content

June 16, 2025inseo-knowledge-centre

Artificial Intelligence (AI) and machine learning are developing at an exponential rate. We now live in a world where machines create content with very little human intervention.

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Data-Driven Content Strategy with AI: Setup and Scale

June 16, 2025inseo-knowledge-centre

A data-driven content strategy is an effective way to ensure your brand remains visible online, providing high quality and accurate content that not only aligns with your brand voice and style, but resonates with your audience.

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RESEARCH
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1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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