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If you're launching into developing a mobile app for the first time, you'd be forgiven for feeling a little intimidated. Even if you have the assistance of an expert developer, there's still plenty you'll want - and need - to know about the process, as well as the best practices that smooth the path to launching a successful app.

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Mobile apps have entered their second decade and are showing no signs of slowing down. Recent statistics suggest that the market is growing at a pace exceeding all previous expectations with app store spend surpassing the $100 billion mark in 2018 and a year-on-year growth rate of 30%. In addition, in-app mobile time is on the rise while mobile web usage has remained stagnant.

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