Answer Engine Optimisation

Customer question research and visibility assessment

We research the questions people ask when comparing providers and deciding whether to buy. These can cover service suitability, costs, alternatives, delivery requirements and common concerns. Recurring questions from your sales team help us connect that research to real buying decisions. Alongside this research, we assess how your business and relevant competitors appear for an agreed selection of questions on the platforms included in your campaign. We distinguish brand mentions from links and citations to your website, and identify which pages appear in the collected responses. You receive a prioritised question and topic plan mapped to existing pages or proposed content, together with an initial visibility assessment. This gives the campaign a clear starting point and directs effort towards information gaps that matter to prospective customers.

Service pages that help customers make a decision

We review and improve the pages where visitors evaluate your products or services. The work can include rewriting vague descriptions, adding missing details and organising information so customers can assess your offer without searching across unrelated pages. Depending on the page, we clarify who the service suits, what is included, what affects the price, how delivery works and what the customer needs to provide. We also make the next step clear, whether that is requesting a quote, arranging a consultation or contacting your team. For campaigns covering different markets, we adapt relevant information such as terminology, service availability, currency and customer requirements. Regional content should explain meaningful differences in the offer available to that audience. We implement the agreed updates after your team has verified business-specific details. The aim is to help suitable prospects understand your offering and approach you with more informed enquiries.

Content that explains your expertise

We turn your business knowledge into useful explanations, comparisons, answers and supporting content. Source material can include documented processes, product specifications, common customer questions and approved project information. We improve existing content where it can meet the need and recommend new pages where there is a genuine gap. Your team confirms service details, pricing, qualifications and client information before publication. The resulting content gives customers more specific grounds for evaluating your expertise. For a wider publishing programme, our content marketing services can support the agreed content plan.

Technical fixes and clearer page structure

We examine technical issues affecting the agreed pages, including relevant access and indexing settings, internal links and duplicate-page signals. We also review how important information is presented, using clearer headings, well-placed explanations and useful tables where they help readers. Where appropriate, we correct or implement structured data that accurately reflects the visible page content. These changes are selected according to the website’s needs; they do not guarantee inclusion in an AI answer or a particular search appearance. GenieCrawl implements the agreed fixes using the access and publishing arrangements established for your campaign. If a change requires your hosting provider, software vendor or development team, we coordinate the requirements and responsibilities. We check the completed changes and record what has been updated, so you can see the work delivered.

Monthly AI visibility reporting

Your monthly report shows how your recorded visibility is changing, what we have implemented and which improvements deserve attention next. We agree the tracked questions, platforms and markets in advance so you know what the findings cover.

Frequently asked questions about our AEO services

Can you work alongside our existing SEO or GEO campaign?

Yes. We review the work already underway and agree where AEO adds value, so you can avoid paying for duplicated activity. If another team manages part of your website or marketing, we define responsibilities before implementation.

Our SEO services and GEO services can also form part of a coordinated plan where you need broader support.

What information is needed to get started?

We need information about your priority services, target customers and what makes an enquiry valuable to your business. Depending on the work, we may also need website and analytics access, approved supporting materials and a contact who can verify business-specific details. Your proposal explains these requirements and any tasks your team will own.

Which AI platforms are included in the monitoring?

We confirm platform coverage in your proposal based on your audience and the capabilities of the tracking tools available. Coverage may differ by platform and market, so we agree the reporting scope before the campaign begins.

Will we need a new website?

A replacement website is not an automatic requirement. We first assess whether your existing website can support the recommended improvements. If platform limitations affect delivery, we explain them before proposing a solution.

How soon can we expect progress?

Delivery milestones depend on the agreed workload, access and approvals. Changes in visibility have a separate, less predictable timetable. We report on completed work and observed results without promising a fixed date for rankings, citations or leads. We cannot control a platform’s answers or guarantee mentions, enquiries or sales. Outcomes also depend on competition, demand, your offer and the customer experience.

How much will the campaign cost?

Pricing reflects your website, target markets, content requirements, technical work and reporting coverage. Your proposal explains the recommended activities, their cost and what is included, so you can assess the scope before committing.

Discuss your AEO priorities with GenieCrawl

Tell us which services you want to promote, who you want to reach and where your current website is falling short. We will review your requirements and prepare an audit and proposal covering the recommended work, implementation scope and monthly reporting.