Get Started with Interactive Marketing

You are here:Home»Knowledge Centre»Interactive Marketing»Get Started with Interactive Marketing

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

Get Started with Interactive Marketing

Interactive marketing is not necessarily a new thing - some forms have been around for 20 or more years - but its use is increasing exponentially and fast becoming expected. Interactive marketing might seem like a complicated and expensive way to get exposure for your brand, but with the evolution of technology and interactive marketing tools, it is now more accessible than ever.

For those of us who struggle to understand the very complex technical definition of interactive marketing, some examples can be helpful in getting the creative juices flowing. Competitions, quizzes, polls, calculators, email remarketing and auto-responders, videos, GIFs and images are all tools that can be used to build an impressive interactive marketing repertoire for your brand.

Competitions are possibly the most long-standing and ubiquitous form of interactive marketing in online and offline environments. While competitions have stood the test of time, there are a few tweaks in the age of interactive marketing. For one, they need to be part of a larger strategy that aligns with the brand's image, values and objectives. Secondly, they need to be hyper relevant.

One contest, for a health plan brand, ran a 'get active' challenge that was open to members and non-members alike, with the challenges and prizes being aligned with the brand offering. The brand cemented itself as the leader in promoting healthy living with incentives the target audience couldn't resist. Along with increased brand awareness, the campaign netted a great conversion ratio.

Get Started with Interactive Marketing
GET YOUR FREE ONLINE QUOTE

Quizzes have always been popular. Online, they're a runaway success. Statistics show that in 2015, quizzes were the most shared social media posts in 2015, and many go viral. Quizzes allow hyper relevancy to the target audience and at the same time, gather valuable data for further campaigns. Throw in some fun, an element of surprise and shareable results and you've got a winning campaign.

Like quizzes, polls engage users with immediate results that allow them to compare their opinion with the opinions of others. Polls are generally quick to complete with instant feedback and offer up valuable user data for future use. The type and topic of your poll will determine the audience it attracts, so plan carefully to make them hyper relevant to your target market for data gold.

There's nothing like tangible numbers to attract attention - that is, if they're highly relevant. Calculators are a consumer magnet. They're engaging, interactive, immediate and solve problems. An investment company might offer a pay-out calculator for an annuity, or a weight loss site might offer a calculator to determine daily caloric expenditure with various options to choose from.

Calculators can be as simple or as complex as you would like them to be. They can also be integrated with quizzes and competitions or be a means to determine eligibility of users to become customers. A calculator that says a user can afford a loan of a certain amount is likely to increase the probability of the user becoming a customer, while offering the business valuable data on site visitors.

In real estate, VR is becoming a popular interactive tool. By offering a virtual tour and 3D experience of a particular property, the likelihood of attracting the right buyer for a property is increased. Virtual tours work by leveraging the curiosity factor to engage potential customers, allowing an impression and connection to develop that brings in the right buyer at a better price.

Interactive marketing is a virtual playground for marketers and users alike. It's fun, immediate, engaging, entertaining and often inspiring. Commitment happens faster, impressions are stronger and conversions increase, all without massive advertising expenditure. Adopting interactive marketing, if you haven't already, is an essential in the contemporary online attention market.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.