Get Started With Internet Marketing

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Get Started With Internet Marketing

The internet has become a huge part of everyday life. This poses the fantastic possibility to sell your products and services to a bigger market than ever before. But where do you start? Here are 4 simple strategies that you can use to get you started with internet marketing.

What Is It?

Simply put, internet marketing is the term used to describe marketing activities and strategies conducted online. This broad definition includes a wide range of tactics, as we will explore below.

Improve Your Search Engine Optimisation (SEO)

Chances are, you've heard of SEO. Search engine optimization is essentially the process of optimising a website or its content to improve its rankings on search engines. It's fair to say that when people refer to 'search engines' they most often mean Google, as it has become the most popular search engine globally.

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There are multiple ways to increase your SEO rankings. Some key tactics to try are:

Create Great Content and Use Backlinks

If you want to succeed in the online world, then you need to be generating great content that people will want to read and interact with. The key is to make your content relevant and purposeful. Use targeted keywords in your content and if possible, visuals (be it images, videos or infographics). Sites that use visuals tend to attract more visitors. Make sure that any visuals are high-quality and relevant to the rest of the content on your site.

Using backlinks is another top strategy. You can create internal backlinks between pages and posts within your site. However, external backlinks from other platforms to your website are extremely useful. Why? Because by getting lots of other websites to link back to yours, search engines will assume that your content is valuable.

The type of backlinks you generate is also important. Backlinks from well-respected sites will be more effective and add more authority and credibility to your own. So, what's the best way to generate backlinks? Create great content that people want to read and share. You can also create backlinks to your site by guest posting on other sites or taking part in podcasts.

Use Social Media

If you create high-quality content, people will want to share it via the various social media platforms. To this end, you must include a sharing button on your pages.

Another tactic is to focus on creating a community through social media. How?

Use E-mail Marketing

Don't underestimate the power of e-mail marketing! Not only is it effective, but it's also been found to have higher conversion rates than social media marketing.

Some top tips to get you started:

Internet marketing takes time to establish. Yet by using multiple strategies alongside one another, you will find that you can reach large numbers of people. Most importantly, it's free! So, why wait?

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
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Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
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I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
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Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

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