Social media has become an essential part of our lives - we use it daily to communicate, entertain, and even to work. Social media platforms have created an alternative way to advertise products but also one's selves. Even the oldest brick and mortar businesses are active on social media. For many, social media has become a full-time job, but the question is, how can one market as a content creator? The answer begins with finding your niche.

Now, another question arises, how can I find my niche as a content creator? What makes it so important? Well, because of its integration into our lives, social media platforms have become rather saturated. Everyone and anyone can post content, but having a solid niche is what will set you apart. The niche you choose will be the foundation of your content. It will let your audience understand what you are about and prompt them to come back as they know what to expect from you and your content.

Niche market vs. General market

By having a niche that sets you apart, there will be multiple advantages that generalised content does not have. By working in a niche market, there will be less competition, as you are focusing on one specific thing rather than multiple. You will also focus on your passion if you are producing content relating to the niche you love.

Assessing your goals and who you are

To discover your niche, you first have to look within yourself and/or your business. Ask yourself,

• Why would my audience want to see my content?",
• What difference would my content make?"
• What is special about me?"
• What do I want my audience to know?"

By taking part in a self-assessment, you are picking out what are the qualities that set you apart. For example, you own a clothing company.

• What makes your clothing company different from the many others?
• Is it the style of clothing?
• Is it the cut of your clothing, how they would fit your audience?
• Is there a message you would like to advocate? All these aspects make up how your content will be.