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How to find your niche as a content creator

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How to find your niche as a content creator

Social media has become an essential part of our lives - we use it daily to communicate, entertain, and even to work. Social media platforms have created an alternative way to advertise products but also one's selves. Even the oldest brick and mortar businesses are active on social media. For many, social media has become a full-time job, but the question is, how can one market as a content creator? The answer begins with finding your niche.

Now, another question arises, how can I find my niche as a content creator? What makes it so important? Well, because of its integration into our lives, social media platforms have become rather saturated. Everyone and anyone can post content, but having a solid niche is what will set you apart. The niche you choose will be the foundation of your content. It will let your audience understand what you are about and prompt them to come back as they know what to expect from you and your content.

Niche market vs. General market

By having a niche that sets you apart, there will be multiple advantages that generalised content does not have. By working in a niche market, there will be less competition, as you are focusing on one specific thing rather than multiple. You will also focus on your passion if you are producing content relating to the niche you love.

Assessing your goals and who you are

To discover your niche, you first have to look within yourself and/or your business. Ask yourself,

  • Why would my audience want to see my content?",
  • What difference would my content make?"
  • What is special about me?"
  • What do I want my audience to know?"

By taking part in a self-assessment, you are picking out what are the qualities that set you apart. For example, you own a clothing company.

  • What makes your clothing company different from the many others?
  • Is it the style of clothing?
  • Is it the cut of your clothing, how they would fit your audience?
  • Is there a message you would like to advocate? All these aspects make up how your content will be.
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Relating Niche to Content

The content that you produce will directly result from what your personal niche is. How so, you may ask. If you were to own a clothing company and you decided that your niche is your message on sustainability. How would that affect your content? With your niche established, you would create content with your niche as your core.

  • Content created for sustainability
  • Posting videos on why your company is sustainable
  • Taking part in events such as 'Earth Day'

This way, your audience knows that your company has a basis on that message and that they can trust to see the same message with every piece of content shared. With your niche, also comes consistency in the advocation of this niche.

Content creators such as Instagram influencers or Tik Tok influencers also require a niche - some examples are travelling, dancing, manifestation, or fashion. Your audience wants to know who you are before they decide to follow you - if they noticed a post about fashion, they expect similar posts and not for your content to go from fashion to camping content out of the blue.

Finding your niche as a content creator, regardless if it is for a business or for yourself, is the first stepping stone to success. It separates you from the other as your audience understands what you produce, who you are, and who you will be to them. It will project your expertise and act as the foundation as you will grow better as a business or individual with your niche as the guide.


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