8 Facts How SEO Helps Your Business
When you incorporate an effective search engine optimisation (SEO) campaign, your business will reap the rewards. Benefits of using SEO for your business includes qualified leads being introduced to your website. Search engine optimisation has the ability to bring organic attention to your business. This means it's a cost effective marketing solution, where you only pay for the digital marketing agency's work behind the scenes. You cannot buy your ranking in search engine results pages (SERPs), they have to be earned through an effective SEO strategy.
Before delving deeper into how SEO helps your business, you need to understand what search engine optimisation is. SEO uses techniques and tactics that helps your web pages rank higher in results. The aim is to bring your content to the top of the first page results. Users are more likely to click the top few businesses, with very few users venturing onto the second page of results. SEO requires ongoing monitoring and updating, helping your website continue to rank well. It's not something you do once and then forget about it.
Close to ninety percent of all online searches take place on Google, therefore SEO focuses on raking high in Google results, following their Best Practices. These days people searching online expect to find what they are looking for in the top results. Being at the top will boost your brand visibility, drive qualified traffic to your website, and help you improve your online sales.
With the right strategy in place, SEO can help your business in a number of ways, including:
With the right strategy in place, you improve brand awareness, in turn this helps to increase organic traffic being driven to your website. The higher your ranking, the more credible and trustworthy you appear to potential customers. It's essential that your website is optimised for success, ensuring Google recognises your website as providing the best answers to your target audience questions.
SEO is the most cost effective way to generate leads, growing your online presence. It gives you the opportunity to reach people that are looking for specific products, services, or information that you provide. Due to the fact that the majority of online activity starts using a search engine, businesses cannot afford to be left behind. Adopting SEO is the best and most cost-effective lead generation opportunity that cannot be ignored.
Every business wants to stand out against their competitors. You need to be seen as an industry leader. There are close to two billion websites online right now, so ensuring users recognise your brand is important. SEO is the best way to achieve this. As your ranking improves, so does your visibility and authority.
We live in a competitive world and these days companies can sell to a global customer base, increasing the competitive edge in your industry. Doing a thorough competitor analysis based on their SEO strategies can give you the data you need, helping you focus on keywords that are relevant to your industry and creating a SEO strategy that will outrank any competitors.
Sixty one percent of online searches were performed using a mobile device in 2021, this has increased substantially in the past couple of years. Part of an effective SEO strategy is to ensure your website is responsive and is optimised for mobile devices. Google automatically ranks mobile-friendly websites higher than those that have not taken the initiative to accommodate mobile users.
These days the first impression most potential customers have of your business is your website. It's not easy to build trust with consumers you have never met or had dealings with. Investing in SEO is one of the ways to assist you in doing this. With high quality and relevant content, you become a trusted source for information, changing how consumers see your business, while helping you to improve your ranking in SERPs.
The great thing about a good and proven SEO strategy, is that it helps to improve your other marketing strategies. If you are also using PPC (Pay Per Click) advertising, your SEO efforts may result in your business appearing twice on the first page of results. Paid adverts always appear first, followed by organic results. Appearing twice on the first page is a great opportunity to improve your brand visibility, reach your target audience, and drive quality traffic to your website.
People conduct their searches on the internet to find valuable information, which they then use to make a purchase. Not all purchases happen on the internet. Eighty eight percent of people that do a “near me” search will visit the brick and mortar store within one week, while seventy six percent of those potential customers visit within twenty four hours.
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