A Beginner’s Guide to PPC Advertising in 2025

You are here:Home»Knowledge Centre»SEO Knowledge Centre»A Beginner’s Guide to PPC Advertising in 2025

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

A Beginner’s Guide to PPC Advertising in 2025

Pay Per Click (PPC) advertising is online advertising, allowing businesses to place adverts on search engines and other platforms, including social media. PPC charges the customer every time someone clicks on their advert, which is where the name Pay-Per-Click (PPC) comes from. It is a cost effective marketing opportunity for businesses of all sizes, helping you reach your target audience, driving traffic to your website.

As a beginner, PPC may seem daunting, however when you understand the basics, you can drive success.

What is PPC Advertising?

PPC advertising is online marketing that allows you to place adverts on top search engines, including Google and Bing, along with social media, including Facebook, Instagram, YouTube, and others. Adverts can be text, images, or videos.

A Beginner’s Guide to PPC Advertising in 2025
GET YOUR FREE ONLINE QUOTE

The concept is simple enough. You only pay when someone actually clicks on the link to your advert and is directed to your landing page. This means you are only paying for results.  The good news is you set your budget, based on what you can afford. This makes PPC affordable for businesses of any size and in any industry, including micro businesses.

How Does it Work?

PPC advertising is very straightforward, yet requires a strategic approach. Advertisers can select their keywords that are relevant to their products and services. When users search for the keywords provided, the platform uses an auction to determine which of the adverts are displayed, along with their position in search results. Advertisers need to bid on keywords, telling the platform the maximum they are happy to pay for a click.

The auction takes place behind the scenes and can take a second to complete. The user has no idea that the auction is taking place in the background. Once the auction has ended, the adverts are displayed to users with organic results. The position of your advert is determined by your bid amount, relevance of your advert to the search query, along with a quality score. The quality score is measured based on the adverts performance and on its click through rate (CTR), the quality of your landing page, along with user experience (UX).

If the user clicks on the link to your advert, they are directed to a landing page, where they can make a purchase, fill out a contact form, subscribe to a service, and more. Overall, the process provides businesses with the opportunity to drive targeted traffic, while measuring the effectiveness of their advertising efforts.

PPC Benefits

PPC advertising offers numerous benefits for businesses, helping you reach your target audience and boost your online presence. The main benefits include:

How to Set Up a PPC Campaign 

There are some steps involved to create a successful PPC campaign:

Conclusion

PPC is valuable for any business and an effective addition to your digital marketing strategy. This does not mean it's the ideal choice for every business. If you have a limited budget or you are unsure on whether PPC advertising is the right fit for your business, get in touch with the Genie Crawl team today for more information and advice.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.