A Beginner’s Guide to PPC Advertising in 2025
Pay Per Click (PPC) advertising is online advertising, allowing businesses to place adverts on search engines and other platforms, including social media. PPC charges the customer every time someone clicks on their advert, which is where the name Pay-Per-Click (PPC) comes from. It is a cost effective marketing opportunity for businesses of all sizes, helping you reach your target audience, driving traffic to your website.
As a beginner, PPC may seem daunting, however when you understand the basics, you can drive success.
PPC advertising is online marketing that allows you to place adverts on top search engines, including Google and Bing, along with social media, including Facebook, Instagram, YouTube, and others. Adverts can be text, images, or videos.
The concept is simple enough. You only pay when someone actually clicks on the link to your advert and is directed to your landing page. This means you are only paying for results. The good news is you set your budget, based on what you can afford. This makes PPC affordable for businesses of any size and in any industry, including micro businesses.
PPC advertising is very straightforward, yet requires a strategic approach. Advertisers can select their keywords that are relevant to their products and services. When users search for the keywords provided, the platform uses an auction to determine which of the adverts are displayed, along with their position in search results. Advertisers need to bid on keywords, telling the platform the maximum they are happy to pay for a click.
The auction takes place behind the scenes and can take a second to complete. The user has no idea that the auction is taking place in the background. Once the auction has ended, the adverts are displayed to users with organic results. The position of your advert is determined by your bid amount, relevance of your advert to the search query, along with a quality score. The quality score is measured based on the adverts performance and on its click through rate (CTR), the quality of your landing page, along with user experience (UX).
If the user clicks on the link to your advert, they are directed to a landing page, where they can make a purchase, fill out a contact form, subscribe to a service, and more. Overall, the process provides businesses with the opportunity to drive targeted traffic, while measuring the effectiveness of their advertising efforts.
PPC advertising offers numerous benefits for businesses, helping you reach your target audience and boost your online presence. The main benefits include:
There are some steps involved to create a successful PPC campaign:
PPC is valuable for any business and an effective addition to your digital marketing strategy. This does not mean it's the ideal choice for every business. If you have a limited budget or you are unsure on whether PPC advertising is the right fit for your business, get in touch with the Genie Crawl team today for more information and advice.
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