A Detailed Guide on What SEO Means
Business owners around the world are adjusting their marketing budgets to include search engine optimisation (SEO). SEO is a technique that uses updated tactics to help web pages improve their ranking in search engine results. These days, billions of people use the internet when searching for products, services, or information that they need. The higher a website ranks in search engine results pages (SERPs), the more visitors will be driven to their website.
Google results show a page with paid adverts at the top, followed by the natural results, also known as organic results. SEO drives organic results to your website. This means that they are not paid for, you cannot pay Google or the other top search engines for a ranking. It is about having a proven SEO strategy in place, monitoring it regularly, and making necessary adjustments to secure the best ranking.
SEO offers a complete range of excellent benefits for businesses. When you improve your ranking and make it to the first page of results, your site will see an increase in website traffic. SEO helps to improve your brand visibility and drive quality traffic to your website, at the same time, the more visitors you get, your conversion rates increase.
SEO is a cost-effective digital marketing opportunity that produces long term results. Many business owners incorporate Pay Per Click (PPC) advertising with their SEO strategy. PPC advertising provides instant results, while SEO takes a few months before you start seeing results. Combing the two can be very beneficial for small or new businesses.
Most SEO professionals focus on increasing their clients ranking in Google results. Google is a leader when it comes to searching for products or services online, holding more than eighty percent of the market share. Google also manages close to one hundred thousand searches every second from around the world.
Google uses algorithms that have set rules when crawling, indexing, and ranking a website based on a users search. Algorithms are constantly updating and have become complex. These algorithms are responsible for thousands of ranking factors, that are used to determine where your website will be displayed in SERPs.
Google uses certain factors to identify your website and your ranking, these include:
It is important to have a SEO strategy in place, focusing on various components of SEO, including:
In conclusion, SEO is search engine optimisation, a number of techniques and tactics used to help websites increase their ranking in SERPs, reaching their audience, boosting their brand visibility, and driving quality traffic to their website.
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.