A Detailed Guide on What SEO Means

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A Detailed Guide on What SEO Means

Business owners around the world are adjusting their marketing budgets to include search engine optimisation (SEO). SEO is a technique that uses updated tactics to help web pages improve their ranking in search engine results. These days, billions of people use the internet when searching for products, services, or information that they need. The higher a website ranks in search engine results pages (SERPs), the more visitors will be driven to their website.

Google results show a page with paid adverts at the top, followed by the natural results, also known as organic results. SEO drives organic results to your website. This means that they are not paid for, you cannot pay Google or the other top search engines for a ranking. It is about having a proven SEO strategy in place, monitoring it regularly, and making necessary adjustments to secure the best ranking.

SEO Advantages

SEO offers a complete range of excellent benefits for businesses. When you improve your ranking and make it to the first page of results, your site will see an increase in website traffic. SEO helps to improve your brand visibility and drive quality traffic to your website, at the same time, the more visitors you get, your conversion rates increase.

SEO is a cost-effective digital marketing opportunity that produces long term results. Many business owners incorporate Pay Per Click (PPC) advertising with their SEO strategy. PPC advertising provides instant results, while SEO takes a few months before you start seeing results. Combing the two can be very beneficial for small or new businesses.

A Detailed Guide on What SEO Means
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How It Works

Most SEO professionals focus on increasing their clients ranking in Google results. Google is a leader when it comes to searching for products or services online, holding more than eighty percent of the market share. Google also manages close to one hundred thousand searches every second from around the world.

Google uses algorithms that have set rules when crawling, indexing, and ranking a website based on a users search. Algorithms are constantly updating and have become complex. These algorithms are responsible for thousands of ranking factors, that are used to determine where your website will be displayed in SERPs.

Google uses certain factors to identify your website and your ranking, these include:

SEO Strategy

It is important to have a SEO strategy in place, focusing on various components of SEO, including:

In conclusion, SEO is search engine optimisation, a number of techniques and tactics used to help websites increase their ranking in SERPs, reaching their audience, boosting their brand visibility, and driving quality traffic to their website.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
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Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
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I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
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I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
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Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

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