A Quick Intro on How Local SEO Works
Every website desires one thing, to have more traffic. When you have more traffic, you have an increased chance of securing more conversions, turning website visitors into customers. The online landscape is highly competitive with many businesses struggling to gain the visibility that they need. In order to achieve success, businesses need to embrace local SEO, helping you improve your ranking in search engine results pages (SERPs).
SEO (Search Engine Optimisation) is a process involving numerous tactics and techniques to boost your brands visibility in SERPs. The aim is to drive quality traffic to your website, helping you increase your conversion rates.
Regular SEO targets keywords that your consumers are most likely to use when searching in Google, and the other top search engines. Search engines use ranking factors that evaluate the convent, along with the value of the website, ranking you accordingly. The aim is to be as high in the rankings as possible, bearing in mind that seventy five percent of users only look at the first page of results.
Local SEO is a strategy that makes it easy for consumers to find businesses in their local area. This helps companies improve their website visibility, driving quality traffic to their sites, encouraging users to visit their store or contact them to get answers they need. Fifty percent of smart phone users doing a local search visit the brick and mortar store within twenty four hours of conducting their search.
There are differences between regular and local SEO. You may already have a SEO strategy in place, but you haven't leveraged the benefits of local. Regular SEO uses keywords, link building, reputation management, and website design to improve ranking, ensuring that the SEO Best Practices are followed.
Local SEO, on the other hand, focuses on location, using geographical search terms. The most common difference is how you use your keywords, adding a location, along with NAP (Name, Address, Phone Number) information, citations, and reviews. This helps attract local consumers. Local SEO also helps smaller businesses even out the competitive playing field against larger corporations in their industry.
While the difference between regular and local SEO is very slight, the results are significant. Some businesses are under the impression that a regular SEO strategy is enough to reach their local and global customer base. Not using local SEO will help you rank in organic results, but you will not be targeting your local audience, but rather a wider audience, broadening your overall web presence, rather than targeting your desired local market.
Local SEO provides a complete range of excellent benefits for businesses of all sizes, including:
The online landscape is brimming with competitors with new websites being published daily. It is more important than ever for businesses to embrace local SEO, helping you target your local audience. With over seven billion smart phone users in the world, it's important to remember that many will search close to their home or office when looking for products and services. Local SEO is a useful strategy for brick and mortar businesses and those that operate online. It helps you connect with your potential customers, expanding your customer base, helping you generate leads, and improving your profit margins in the long run.
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