A Step-by-Step Guide to Launching a Google AdWords Campaign

Select a Campaign Type

Google Adwords offers a number of different campaign types you can choose from, these include:

• Search – text adverts that appear on Google search engine results pages (SERPs)
• Display – visual ads displayed on Google partner websites
• Shopping – promote ecommerce products
• Video – video ads will appear on Google partner sites, including YouTube
• App – an opportunity to promote your mobile application

If you are trying Google Adwords for the first time, it's recommended to start with a search campaign that directly targets users that search for specific keywords and phrases.

Keyword Research

Keywords are essential to your Google Adwords campaign success. You can use Google Keyword planner to find relevant keywords for your industry, along with estimating their search volume. Remember to focus on high intent keywords, and long-tail keywords that are lower in competition with a higher conversion potential.

Set Budget and Bidding

In order for your campaign to run uninterrupted, you will need to set your daily budget and your bidding strategy. 

• Daily budget – how much you can spend per day. You can start small and increase your budget as you start experiencing results
• Bidding strategy – we recommend manual CPC that offers better control over spending for beginners

Campaign Structure

Well-organised campaign structures can improve performance, along with reporting. We recommend using the following:

• Campaign – definite your goal and settings
• Ad Groups – group similar keywords together
• Ads – create adverts specific to each ad group

Advert Copy

Advert copy should be created to grab your audiences attention, encouraging them to click on the advert:

• Headline – include targeted keywords and action-orientated language
• Description – highlight unique selling points, along with a clear call to action (CTA)

Extensions

Extensions enhance your adverts visibility by providing additional information. Common extensions can include:

• Sitelink extensions – link to specific pages on your website
• Call extensions – adding your phone number for easy communication
• Location extensions – show your address to capture the attention of nearby audiences

Launch and Monitor

In order to activate your Google Adwords campaign, you simply click on the “publish” button to run your ad. Once your advert is live, you want to monitor it's performance regularly, making necessary adjustments, focusing on relevance and click through rates.

Conclusion

Yes, it can be daunting launching your first Google Adwords campaign, but it can be a valuable asset to your ongoing success. The above recommendations should provide you with what you need to create an effective campaign that drives results. If you need further assistance, get in touch with Genie Crawl today and see what we can do to elevate your business online.