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AI-Generated Snippets vs Human Meta Tags: What Performs Better?
If you are wondering whether AI-generated snippets or human meta tags perform better, you will want to know that they both play an important role, serving different purposes.
AI-generated snippets are used to provide fast answers, sometimes summaries, in search results. On the other hand, human meta tags help search engines understand the content and relevance, impacting how your web page appears in search results. Let's take a closer look:
AI-generated snippets has become a normal element on search engine results pages (SERPs). They provide concise answers or overviews to a user search query, reducing the need to visit a web page to find out information. This can be seen on Google SERPs with AI Overviews now taking up a large portion of the SERP real estate, along with Featured Snippets.
For websites that appear in AI-generated snippets, you can increase your click through rate, but for those that don't appear, you will find yourself struggling with zero-click search. An important consideration is that AI-generated snippets are not always accurate, not capturing the complex content and therefore providing a poor user experience.
Human meta tags help search engines understand the content on your web page. It provides a description that helps users decide if the page is relevant to their query. Meta descriptions are often shown under the blue link on SERPs, a concise description on what to expect once you click the link.
Meta tags include title tags, meta descriptions, along with scheme mark-up, all impacting how your web page appears in search results. This has a major influence on your click through rates, potentially increasing your performance in SERPs.
When it comes to human meta tags, we recommend strategic planning and optimisation, ensuring the meta tags accurately reflect the content, while being optimised for search engines and users.
Now let's get down to your burning question – Does AI-generated snippets or human meta tags perform better? There is no easy answer, as both have their own pros and cons. AI-generated snippets can provide your audience with quick answers to their questions and may improve your click through rate if the user wants to find out more.
On the other hand, human meta tags provide concise information on the content of your web page, driving organic traffic and improving your ranking in SERPs. Here at Genie Crawl, we take advantage of both. We optimise for AI-generated snippets, while creating human meta tags for the best results.
The SEO world is evolving at such a rapid rate now that AI has been introduced. Google SERPs have changed, introducing snippets, resulting in zero-click results, while human meta tags can help to ensure you feature in snippets and attract your audiences attention in organic results. Contact Genie Crawl today to find out more.
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