App Store A/B Testing Tips for Better Conversion
App store offers Apple Product Page Optimisation, allowing you to optimise creative assets through A/B testing for mobile apps. This moves away from external testing tools, aligning with the functions offered on Google Play Experiments.
App Store A/B testing enables you to run each test to target specific locations for ninety days. You choose the percentage of audiences that see the test, ensuring you allocate your efforts effectively.
As a result, you can compare the performance of each test against default product pages, providing insights into impressions, downloads, and conversions. With these insights you have the information needed to run the best creative to promote your app, securing the most conversions.
Through Product Page Optimisation in App Store, you have three creative assets you can test, these include your App icon, App screen shots, and Preview Videos.
This tool helps you understand how different page elements influence conversions in the App Store. A/B testing have been limited until recently, which is why so many marketers relied on external tools. Now you have a free tool that uses App Store data with dedicated analytics.
You can use this tool to:
The App Store A/B testing tool is similar to other tools:
You choose your treatments, traffic proportions between variants and target localisations. Apple calculates how long it takes to reach your desired improvement based on conversion rate improvements you provide and traffic to your page.
You can run one test at a time for up to ninety days, stopping at any time. Once the test is live, you cannot change it. Should you release a new version of the app, the test automatically stops.
Information you need to provide includes:
The analytics section in App Store contains the information on the test progress you have set up. It enables you to check impressions, conversions, improvements, and confidence levels compared to the main page.
You will also be provided with supporting information, such as which treatment performed best, or if a test needs to collect more data.
There are a few things you need to prepare for the A/B test:
App Store A/B testing tool is a free and valuable resource, helping you to test variations of your app icon, screen shots and video preview to determine the one that performs the best. If you want to ensure App Store A/B testing success, get in touch with Genie Crawl today.
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