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B2B SEO vs B2C SEO: How Strategies Must Differ
B2B and B2C businesses target different businesses, while having different goals. This means there is a different approach when it comes to your search engine optimisation (SEO) strategy. While there are some similarities, there are key differences that need to be kept in mind when carrying out SEO efforts.
SEO is vital for any digital marketing strategy, whether you are targeting a B2B or B2C audience.
B2B SEO is optimising your content, attracting business clients. While B2C SEO focuses on making content available to individual consumers.
Both have some common goals:
Now that you understanding the common goals, let's look at the differences:
When it comes to SEO, it's essential you tailor your keyword research to your audiences intent. B2B SEO is directed to niche audiences, using industry-specific terms and technical jargon. At the same time, B2C SEO keywords focus on everyday language without technical jargon.
It's also important to bear in mind when conducting keyword research that the customer journeys are different. B2B customers have longer and more complex consumer journeys, which is why it's essential to identify keywords that resonate with potential clients throughout the stage of their journey from awareness and beyond.
The type of content you publish also differs. B2B buyers are interested in white papers, case studies, and in-depth articles, helping them make informed decisions, while B2C buyers are interested in easily accessible, visually appealing, and user focused content.
As you probably know from our previous blogs, domain authority is essential when it comes to your SEO strategy. It is beneficial for B2B businesses, who are focused on showing authoritativeness. B2B companies can invest in acquiring back links through PR and guest posting, while B2C companies, focus on social media shares and influencer collaborations, while acquiring back links.
B2B SEO and B2C SEO often focus on different metrics when evaluating your SEO performance, due to them having different goals. B2B SEO is sales and conversion driven, generating leads, boosting brand awareness, and establishing domain authority is essential for B2B marketing.
Even though the two have distinct differences, they do benefit from the same SEO bet practices:
While B2B SEO and B2C SEO have many differences, they both focus on the same thing, aligning your content to your audiences intent. Whether you are a B2B or B2C company, it's also important to remember that your business is unique, therefore your SEO strategy should be customised to meet your goals and audience. Contact Genie Crawl today to find out more.
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As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
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