Building Multi-Platform Retargeting Funnels for Warm Leads

It's not uncommon for busy marketers to focus their attention on one platform, without realising that the customer only starts there, before heading to your blog or website, maybe signing up for a newsletter.

Platform-Specific Messages

Think of each platform as another area of your store. So what works on one platform, may not work on others as your customer moves through the door to the next room. Therefore, each space should have its own welcome:

• Facebook – offers behind the scenes, tips, and stories
• Website – your home base, offering guides 
• Email – intimate space where you share stories and invite feedback

Don't apply the same message on each platform. Rather, your message on each platform should help your audience take the next right step, depending where they are in the funnel.

Make it Intuitive

Ensure each post or piece of content has a clear next step:

• Want more can lead to a free guide, private message, or sign-up
• Website content forms are easy to use 
• Create call to actions (CTAs) that encourage action

Create Warm Connections

Adding personal touches to your emails and marketing materials can make it sound and feel human. An example could be “Hey, [first name], saw you downloaded my free guide!” This makes your message sound more human, even when using automated tools. We recommend:

• Create short and friendly emails that sound like a person
• Use casual subject lines
• Include manual engagement by personally responding if someone replies

Measuring Success

Let's admit it, analytics are time consuming and repetitive. The good news is that tracking your retargeting performance doesn't have to be complicated. At Genie Crawl, we recommend you focus on the basics:

• Identify what platforms drive website visitors
• Where do you lost leads?
• Identify what content tends to get your audience to take the next step

Piecing it Together

Multi-platform retargeting funnels are possible, even when you are trying to manage more apps than you can handle. The art is to picture your audiences experience, connecting with them throughout their journey, rather than through isolated emails and posts.

The trick is to be where they are to guide them, following up with a human touch. Of course you can't be everywhere all the time, but you can be everywhere that matters to your audience when they need you the most. 

Conclusion

Multi-platform retargeting funnels are an excellent opportunity to guide your audience through their buying journey from discovery to purchasing and beyond. When done correctly, it can turn tor warm leads into loyal customers. Contact Genie Crawl today if you need help with your multi-platform retargeting funnel.