Can SEO Be Automated? – What Can and Cannot Be Automated

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Can SEO Be Automated? – What Can and Cannot Be Automated

SEO automation is one of the most talked about topics in 2024. The discussion has been driven by artificial intelligence (AI) and how it is impacting the industry, when it comes to content creation through to optimising your website for search engines. Digital marketing professionals are waiting to see how AI is going to change how we implement SEO, but there is a big question that needs to be looked at. You have to ask yourself if AI can replace the knowledge and skills of a SEO expert?

In this blog, we are going to take a closer look at SEO automation, identify what can be automated and what areas still require human creativity. The role AI is playing in SEO automation has experts examining how it performs the more complex tasks, ensuring your campaign is effective.

What is SEO Automation?

Before delving into whether SEO can be automated, you need to know exactly what it is. It is a process that partially or full automates certain tasks and actions that relate to search engine optimisation.

Search engine optimisation uses a variety of techniques and tactics to improve the quality of web traffic. SEO experts apply a number of strategies, performing tasks including:

  • On-page optimisation – this involves keyword research and content creation
  • Off-page optimisation – involving guest posting and link building
  • Technical SEO – this process improves the site loading speeds, places tags, and does site audits

Basically, SEO automation uses technology to replace or reduce human input when it comes to search engine optimisation tasks. At the same time, it's important to remember that not all task can be automated.

Can SEO Be Automated? – What Can and Cannot Be Automated
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What Can Be SEO Automated?

Search engine optimisation is very complex, involving numerous tasks. Tasks include keyword research, content optimisation, social media management, reporting, link building, and more. All these tasks are time consuming, repetitive, and takes a lot of dedication. There have been a lot of tools and technologies introduced to automate some of these tasks, helping SEO professionals become more effective and efficient.

Automating these tasks saves money, time, and resources, ensuring accuracy, scalability, and consistency. SEO automation can be used for the following:

Some examples of SEO automation include:

What Cannot Be SEO Automated?

SEO is constantly evolving and requires constant monitoring and adapting, ensuring that the SEO best practices are followed. Yes some basic aspects can be automated, such as your technical audits, or keyword research, but there are other elements that does require human creativity. Human input remains essential to achieve online success.

What cannot be SEO automated includes:

Should I Be Automating My SEO in 2024?

Overall, AI has made it easier for digital marketing agencies and SEO professionals to save valuable time, effort, and resources. At the same time, it is important to bear in mind that, as of right now, not all SEO tasks can be automated. There are still a lot of areas where human input is essential to your SEO success.

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