Can SEO Be Automated? – What Can and Cannot Be Automated
Technically SEO is free, as you do not directly pay to rank in search engine results. Google, along with the other top search engines, all use algorithms that rank websites. You do not pay them to be taken into consideration and ranked, this is based on your organic SEO strategy and campaign.
There are some SEO tactics you can do yourself, such as improving user experience, adding high quality images, or even optimising your content. There are a number of free online tools and resources you can use to help you implement an effective SEO strategy.
That being said, you also need to realise that SEO is not 100% free, even when doing it yourself. Firstly you need to dedicate a lot of time and effort into your SEO campaign to make it effective. Your time is money, therefore there is already some cost involved.
While there are free SEO tools you can use for direction and to gather data, the majority of the more helpful tools you will need to subscribe to. If you do not have a way with words or you are unsure on how to use keywords in your content, you will want to pay for high quality content that ranks. This mean paying content creators and designers to get the best end resutls.
Let's get down to the question you are asking. Is SEO free or not? The fact is that SEO is free, in that you do not pay for a ranking. At the same time, it's not 100% free, as the tools you need, creating high quality content, and the valuable time you put into your campaign all costs money.
How much does SEO cost? This is determined by your goals and approach. While you can start with free tools and resources, you will find using an experienced SEO agency will be more beneficial. While you pay for their services, they offer expertise and resources to ensure the best end results. In addition to this, these agencies already subscribe to the necessary tools, providing you with valuable insights and data.
If you have decided that your budget doesn't accommodate using an SEO agency at this time, you will want to make use of some of the free SEO tools available. This way the main cost is your time, patience, and dedication to your campaign.
Overall, SEO is the best way to boost your brand visibility and drive quality traffic to your website for free, though it does cost money in terms of setting up your SEO campaign and strategy. When using a professional agency, you pay the agency for their time, experience, and resources, but you do not pay Google or the other top search engines, for your ranking.
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