Dubai Adventure Safari Case Study

Summary

Dubai Adventure Safari offers exciting experiences in the UAE for travellers. They offer Dubai morning desert safaris, desert safari experiences in the evening and overnight desert safari experiences in a range of luxurious cars including Land Cruisers. They also offer activities such as dune bashing, quad bike riding and camel riding. In addition to all of this, they also offer tours across the UAE and cruise experiences including dinner.

The Brief

We touched based with the client in August 2018 and the client explained that he had an existing website but he was not happy with the website. He felt that the existing website was very dull and it was not getting enough enquiries. He essentially wanted a website redesign and a fresh, modern looking website that would convert enquiries coming to the website into actual bookings. He also wanted us to review all the existing content and make any suggestions if any new content needed to be added, and if so, for our team to write the content and upload it to his website.

Our Approach

Given that the website has already been designed prior to us coming on board, we understood that the website needed a complete revamp but at the same time, to be careful when making the changes not to lose any of the rankings already built up in the past. We also understood that Conversion Rate Optimisation (CRO) was what the client was looking for and he wanted a website that would convert well especially with a Google Ads campaign. With all of this in mind, we redesigned the website in WordPress that looked fresh and modern, and that had appropriate call to action buttons to generate as many enquiries and bookings as possible. We also reviewed all the pages across the website and wrote some extra content to help the website with his rankings and to improve the conversions.

The Result

The client was extremely pleased with the campaign and immediately started a Google Ads campaign. The client felt that the website followed his exact brief. The client was eager to get traffic to the website as soon as possible and currently spends between $150 to $500 a day in Google Ads which is testament to the fact that the website now meets his requirements and the fact that it is now converting a lot better than it used to. Overall, the client was very happy with all of the work we carried out for his website.

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