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The ultimate goal of any link building practice is to bring your potential audience from point A to point B through a hyperlink within text. Point A here being the source where the link was spotted and point B is the target destination, such as your website or a social media channel.

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Five Ways to Improve SEO

March 04, 2019 in seo

Search Engine Optimisation (SEO) isn't a magic trick and neither is it an automated process. SEO comprises several techniques and methods that are used to improve the search engine rankings. These techniques and methods are systematically implemented throughout the website by an SEO-trained professional in order to signal to the search engine that the site is relevant and credible.

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Understanding SEO: The Basics

January 01, 2019 in seo

Most people have at least heard of Search Engine Optimisation (SEO), but I would venture a guess that most of them think SEO is a magic trick that web gurus do between trips to the coffee machine. That impression can be forgiven as SEO is a complex and challenging field that is often shrouded in mystery. However, unravelling what SEO is and does can be the secret to unlocking profits you may have been missing out on.

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