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BERT update to Google

January 31, 2020 in seo

Webmasters and business owners, especially in the United States, are now feeling the effects of a new change in the Google algorithm. According to Inc., some websites dropped 30 to 40% in organic traffic after the rollout of the update. The codename is BERT, and it represents another effort by Google to fight the ever-lasting optimisation moves of webmasters.

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The ultimate goal of any link building practice is to bring your potential audience from point A to point B through a hyperlink within text. Point A here being the source where the link was spotted and point B is the target destination, such as your website or a social media channel.

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Five Ways to Improve SEO

March 04, 2019 in seo

Search Engine Optimisation (SEO) isn't a magic trick and neither is it an automated process. SEO comprises several techniques and methods that are used to improve the search engine rankings. These techniques and methods are systematically implemented throughout the website by an SEO-trained professional in order to signal to the search engine that the site is relevant and credible.

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Understanding SEO: The Basics

January 01, 2019 in seo

Most people have at least heard of Search Engine Optimisation (SEO), but I would venture a guess that most of them think SEO is a magic trick that web gurus do between trips to the coffee machine. That impression can be forgiven as SEO is a complex and challenging field that is often shrouded in mystery. However, unravelling what SEO is and does can be the secret to unlocking profits you may have been missing out on.

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