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Racing Odds Case Study

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Paul Towers is a horse racing tipster with many years of experience in providing tips for his members. He has a great track record of providing great value horse racing tips to his members and making them a positive return on investment. He has successfully made a positive profit in 9 of the 10 months that his Racing Odds website has been available and is heavily endorsed by a number of independent sports review based websites.

The Brief

Paul came to us as a total internet novice. He had little experience in running a website and used to provide his tips by emails manually sent to his members. Our task was to create him a custom built website with a full members area. The brief was to be able to give him a backend area where he could upload his tips daily, set his results daily and to create him a detailed member area so he could see who was subscribed to his service. He also wanted an affiliate area and affiliate script in place so he could pursue affiliates to successfully market his website as well.

Our Approach

Our goal was to build Paul a website that would convert, so we did some research into his market and built him an easy to user website for his members to sign up to. Everything was given to us in paper format and sent via email, so it was a tedious task in typing everything up and putting everything onto the website. Once we created the front end part of the website, we created a custom backend where Paul could upload tips, set results, add members, add affiliates, pay affiliates and so much more. Basically everything that Paul needs to do is set within the backend area of the website.

The Result

Since the website was launched by Paul, his performance in tipping has been second to none. He has signed up a number of successful affiliates and has lots of positive endorsements about his website. He now has a full functional website with all the features he wanted and now it takes him less than 5 minutes a day to upload the tips and send them to all paying members, and less than 5 minutes daily to set the results. The website has given Paul a solid foundation to becoming one of the best horse racing tipsters.