Corporate Reputation Management: Protecting Your Brand Online
Online reputation has become a major driver for business growth, protecting your brand online. It is important to creating a positive digital footprint for your brand, building trust with customers.
Online reputation management uses a number of strategies that monitors, improves, and influences the online perception of your brand. It ensures your online content reflects your business accurately. It is a holistic approach that includes protecting your online reputation with effective SEO, review management, social media marketing, customer experience management, and local listing management, to name a few. Every business is unique and your online reputation management may differ from other businesses similar to yours.
When you effectively manage your corporate reputation online, you boost customer confidence, loyalty, and growth. Negative reputations can result in prospects heading to competitor websites, while showing you areas for improvement, enabling you to update your processes to meet your customers needs.
Did you know that customers do not trust a business with a four star rating or lower? Positive reviews results in up to seventy four percent of consumers trusting your business, while sixty percent of consumers will not use a business with negative reviews.
The benefits associated with online reputation management include:
Corporate reputation management online and search engine optimisation (SEO) are related, though they have differences in the area they focus and how the results are measured.
Corporate reputation management involves monitoring and managing reviews,mentions, and customer feedback, boosting customer trust in your brand. It focuses on shaping the online perception of your brand, while SEO focuses on boosting visibility and ranking in search engine results pages (SERPs) with the goal to drive organic traffic to your website.
If you are not seeing the results you hoped, it's worth checking out your online reputation and see what your customers say about your brand and how they perceive your brand online. This involves the following:
With a large majority of shoppers today using the internet to find products and services, you need an effective corporate reputation management plan in place to protect your brand online, heaping you put your best foot forward. If you need help with your corporate reputation management online, get in touch with the professionals at Genie Crawl today.
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