Creating Thumbnail Images That Drive Video Clicks

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Creating Thumbnail Images That Drive Video Clicks

YouTube offers you the opportunity to reach thousands of views with a single thumbnail image. YouTube is overflowing with content. When you create a compelling thumbnail, you can grab your audiences attention, encouraging clicks.

What are Thumbnail Images?

Thumbnails are small, clickable images that appear alongside your video title in search results, playlists, and suggested videos. They are a mini film poster, designed to grab your attention and encourage you to click. It offers a quick preview of the video content, helping you decide whether you want to watch the video or not.

Thumbnail images provide a first impression of your video content. They are visual hooks, grabbing potential viewers attention, impacting the success of your video. If you want to convey your message in a quick glance, they you need to create a simple, yet strong visual image.

Creating Thumbnail Images That Drive Video Clicks
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Thumbnail Images and Video Views

When your video has a custom thumbnail image, it increases your video appeal, along with clicks. Effective thumbnails are able to capture attention and encourage clicks, that increases your click-through-rate (CTR).

When you combine compelling visuals with a relevant title, you create a power couple that encourages clicks and views. 

Thumbnail Image Specifications

In order to create thumbnail images that drive video clicks in YouTube, you need to ensure that they are professional and displayed correctly on all devices. Our recommendations include:

Optimise Aspect Ratio and Dimensions

Try and achieve a resolution of 1280x720 pixels for your thumb nail image with a width of 640 pixels. This is the ideal size to provide a clear appearance, no matter what device the user is using. Your aspect ratio should be 16:9. This aspect ratio works well with YouTube Player. 

File Format and Size

You can upload your thumbnail image to YouTube in a choice of file formats including JPG, GIF, PNG, and BMP. While these all work, we find that JPG, GIF, or PNG works best with efficient loading times and higher compatibility. Ensure your thumbnail image file size is no more than 2MB.

Visuals That Attract

Thumbnail images re small, so it's essential to ensure that they are clear. High quality images or screenshots that represent the video's content is essential. Eye catching visuals with vibrant colours can help you stand out. 

We recommend simple, yet bold graphics with easy to read text. 

Image Text

Text on your thumbnail image should be concise and compelling. Use short phrases to highlight the video's key takeaway. Text must be large enough to read on any device. Avoid overcrowding with too much text and complex graphics. 

Colour

If you have read any of our previous blogs, then you know how important colour is in digital marketing, evoking emotion. It is very effective in attracting attention on YouTube. You can use colours that align with your video content, creating a brand identify across your thumbnails. Use contrasting colours to ensure key elements stand out.

Branding

Ensure your branding remains consistent across all thumbnail images. Use a consistent layout, font, and colour scheme. A strong visual identity establishes your online presence, improving brand recognition.

Conclusion

When you create an attention grabbing thumbnail image for your videos, you will see a rise in clicks. Thumbnail images are the first impression viewers have of your video. It's your opportunity to seize the moment, encouraging them to click and view your video. Contact Genie Crawl today and let us help you create thumbnail images and drive video clicks.

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