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Designing an SEO Funnel That Complements Your Content Journey
Search Engine Optimisation (SEO) is a process of improving your website ranking in search engine results pages (SERPs). A major element to improving your online ranking is your content.
Excellent writing skills are a must, but your target audience expects more than fancy words on their computer screen. Successful content is tailored to where your customer is in their relationship with your brand. Having a structured SEO funnel can help you attract, engage and convert uses at various stages of their buying journey. Content can be used to build brand awareness to improving conversions, all the way to fostering loyalty.
Your SEO funnel guides your audience through various stages of their journey by providing high quality, relevant, and valuable content. It addresses the specific needs of the visitor at each stage. This includes:
When you align the SEO funnel with the sales funnel, you can create4 a SEO strategy that resonates with your audience, meeting their needs at each stage.
There are a number of businesses that carry out their SEO efforts without a plan and while this can achieve results, it takes more time and effort. An SEO funnel provides a targeted framework to achieve the best results from your SEO efforts.
An SEO funnel can provide the following benefits:
An SEO funnel is a strategic approach. It aligns with each stage of your visitors journey. Let's take a closer look:
This is the stage where your audience is seeking information. They are looking for solutions to a problem. They are not ready to make a purchase yet.
For this stage, you want to position your brand as a source of valuable information. Don't spend too much time focusing on features or accomplishments. Focus on creating high quality and detailed content that aligns with your audiences questions.
We recommend the fallowing content for the awareness stage:
At this stage, your audience is aware of their problem and looking for solutions to fix it. If you did a good job in the Awareness-Stage, then your audience may consider your business as the solution to their needs.
At this stage you want to provide details about your brand. Your audience isn't going to be interested in features at this point, they want to know how your business will solve their problem. How you will make their life better and what value you provide.
At the Consideration-Stage, we recommend the following content:
At the Decision-Stage, your audience are ready to select a solution, they are close to converting. This is an essential part of the SEO funnel. This is your chance to focus on converting your website visitors into paying customers.
Your job at this stage is to create content that eliminates doubt, showcasing your business as the best choice to meet their needs. Here is where your salesy language comes into play.
At the Consideration-Stage, we recommend the following content:
After the three main stages of your SEO funnel is the retention stage, this is where you focus on preserving customer loyalty and engagement. At this stage you can offer user-generated content, personalised emails, social media engagement, and customer loyalty programmes to keep your customers loyal to your business.
An SEO funnel is a strategic process focusing on different types of content based on each stage of the SEO funnel. If you need help designing an SEO funnel for your business or creating high quality and relevant content for each stage of the funnel, get in touch with Genie Crawl. If you are ready to level up on your digital marketing, our team are here to assist. Contact us now for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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