Detailed Guide on What SEO Keywords to Use

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Detailed Guide on What SEO Keywords to Use

While you may understand the basics of search engine optimisation (SEO), how do you know what SEO keywords to use? Choosing the right keywords is important to ensuring your website or blog is a success. When you pick the wrong keywords, all the effort you put in could be wasted.

In order to ensure you use the best keywords on your website or blog, you need a keyword research strategy.

What are the Best Keywords to Use?

The best keywords and phrases you will want to use on your website are the ones that caters to your audience. This means that the keywords someone else uses when searching for products or services you provide, may be different to what you would use. Therefore, the right keyword is one that will help you improve your ranking, while being relevant to your audience.

Deciding What SEO Keywords to Use

This may all sound a little confusing, if you are not in the digital marketing industry. We are gong to provide you with a few simple steps to help you choose the best SEO keywords to use on your website and blogs.

What Keywords are You Already Ranking For?

The first step is to find what keywords your website is already ranking for. You can use free SEO tools to establish this, such as Google Search Console. The tools help you identify your position on Google and other top search engines. This helps you identify what your audience is looking for and reduces the risk of you duplicating any content. The tools are also useful in identifying what pages are not ranking well, that could be due to the wrong keywords being used, or using a keyword that is over saturated.

Detailed Guide on What SEO Keywords to Use
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Conduct a Thorough Competitor Analysis

The second step to deciding what SEO keywords to use is to conduct a thorough competitor analysis. This means identifying the keywords used by your competitors, identifying their ranking for these keywords, and seeing if they can benefit you. Ahrefs' Content Gap Tool is a useful option helping you learn more about your competitors. Bear in mind that keywords that already have high levels of competition are more difficult to achieve the ranking you want to achieve.

Choose Some Broad SEO Keyword Categories

The best keywords and phrases are those that fall into broad SEO keyword categories that are relevant to your business and internet marketing goals. Take your audience into consideration and then put keywords in place that are relevant to them. Create a list based on topic, keyword intent, search level, and competitor level.

Do Not Ignore Keyword Research Tools

Keyword research tools are valuable free tools you can use to generate and come up with new keywords and phrases to use on your website and blogs. Keyword research tools will provide you with basic information regarding what SEO keywords to use. This includes search volumes, cost per click, competitor use, and more.

Consider Niche Keywords

Companies that are in a niche market tend to drive more traffic to their websites and increase online sales. It is important to find keywords that target your niche area. This will make you an expert in your industry, reduce competition, drive quality traffic to your website, and help improve conversion rates.

Why Are Your Customers Using Specific Keywords?

The final step to identifying what SEO keywords to use is to do some research to identify why your customers are using specific keywords. This is search intent. It is the reason why potential customers are searching on the internet in the first place. This may be that they are looking for answers to specific questions or they want to identify the location of your business, When writing any content, ensure that you understand the users search intent.

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