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Everything You Need to Know About Crawlability and Indexing
Crawlability is how well search engines access and read your website content. When it comes to effective search engine optimisation (SEO), may website owners focus on keywords and content. Search engines rely on bots or crawlers, along with algorithms, to determine your website content, identifying how it relates to a specific search query.
Crawlability and indexability is how well search engine bots can navigate and understand your website. When you improve crawlability and indexability, you improve your SEO efforts.
Search engine bots follow links on websites and see where they land. These crawlers follow links, scanning the content, and then indexing the page they found. If the page has links to other pages and websites, the bot will follow these.
When your site is crawlable, it makes it easier for the search engine to index your website, helping to improve your ranking on search engine results pages (SERPs). These bots work twenty four hours a day, and they will return to your site on a regular basis to identify any updates or changes.
If you add fresh content regularly, the bots will come back to crawl and index your pages more often, updating the index as needed.
Search engine bots follow links, navigating your website pages, but they do not understand what the page is about. They cannot see images or videos, paying attention to HTML text.
When you use targeted keywords and tags, these bots are able to understand the context of your content.
Every website owner should be focused on ensuring their web pages are crawlable and indexable. The easier bots can follow links and understand your pages, the more likely you will rank on SERPs.
Both are vital to your SEO efforts, yet indexability is actually more valuable. When search engines don't know what is on your web page, they don’t know if your page is relevant to search results.
Bear in mind, bots don't care about your page layout, colours, branding, and visual elements.
There are some elements you can optimise to ensure your website is crawlable and indexable:
If your website has a disorganised sitemap without a clear page hierarchy, it can make it difficult for bots to get from one page to the next. You may have pages that are not accessible as they don't have links.
Create a clear and understandable hierarchy to help search engines understand your sitemap effectively. Submit your sitemap to Google, giving the search engine a picture of your site, rather than leaving the bots to figure it out for themselves.
If you don't make use of internal links or your internal links drive visitors to unrelated content, it can be confusing for search engines. Broken and outdated links cause redirect loops, stopping the bot in its tracks.
We recommend auditing your website and identifying where you can add more internal links. As you add fresh content, ensure you updated your link structure. Double check your links, ensuring that they are active and relevant. Fix any broken links immediately.
If your pages are taking too long to load, they may time out before the bot gets to crawl and index the pages. This could be a hosting issue. High quality hosts ensure your site loads quickly and reliably.
We recommend identifying the root cause of your slow loading web pages and if your hosting is the issue, consider upgrading or moving to a higher quality hosting provider. Carry out regular speed checks, ensuring your host is keeping up with demand.
In order to ensure you maintain visibility online, you need to ensure your website is crawlable and indexable. Follow the above tips to improve crawlability and indexability. Alternatively, contact the expert team at Genie Crawl now for assistance. Get in touch now to find out more.
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