Guide On How SEO Works in 2024

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Guide On How SEO Works in 2024

Are you starting a new business or you own a small business and have been told that Search Engine Optimisation (SEO) can help grown your brand? Are you looking to reach your audience and drive quality traffic to your website?

This guide is designed to provide you with all the valuable information you need to understand how SEO works in 2024. It will dissolve any confusion you may have regarding SEO, helping you understand the basics on how you can use SEO to improve your brand visibility, drive traffic to your site, and enjoy good conversion rates.

What is SEO?

Before digging deeper on how SEO works, it's important you understand what it is. Search Engine Optimisation is a process that helps you generate traffic from free organic results. It helps to improve your website position in Search Engine Results Pages (SERPs), improving your position and increasing your lead generation. The higher your website ranks on SERPs, the more people will see it.

There are three main parts to any successful SEO strategy, these include:

  • Technical SEO – Technical SO is activities on your site that improve your SEO success. This happens behind the scenes and often includes submitting a sitemap to Google, improving your page loading times, ensuring your site is mobile friendly, and providing seamless navigation of your website, ensuring it is user friendly
  • On-page optimisation – On-page optimisation is the SEO process relating to the content on your website. This is to ensure the information is relevant and provides a good user experience. This includes thorough keyword analysis, creating high quality content, and internal links
  • Off-page optimisation – Off-page optimisation helps to enhance our website ranking using activities outside of the website. This includes ghost blogging and back link creation. Backlinks are links from authoritative sources linking back to your website.
Guide On How SEO Works in 2024
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What is an Effective SEO Strategy?

An effective SEO strategy must be implemented to track and amend your SEO campaign to achieve success. It focuses on the optimisation of content to ensure that you enjoy a good ranking in SERPs. The goal of your strategy is to drive organic traffic to your website, helping you reach your target audience, and increase your online conversions.

The strategy you implement helps you stay up to date with your content, ensuring that you achieve results. It uses relevant real-time data to identify your contents performance and user intent.

Why is SEO Important?

SEO is one of the most important parts of an effective online marketing campaign. Every business should invest and use SEO helping to improve your ranking position, helping consumers with their buying journey.

Google holds more than eighty one percent of the market share in the world, as of January 2024. At the same time, consumers buying behaviour has changed, with more people making purchases via the internet. Eighty six percent of consumers will use search engines to find information, products, and services that they are looking for.

In addition to this, sixty seven percent of B2B buyers begin their purchasing journey with an online search. The process involves using a search engine, often Google, to find information on the products or services that they are looking for. Some people are searching for solutions to problems. They evaluate what is available based on reviews, after which they do a search on the company itself.

In Summary

SEO works to help your website increase ranking in SERPs, making your brand visible, directing quality traffic to your website, and helping you improve online sales. Using an effective strategy, you improve user experience, while ensuring your website can be crawled with ease by the search engines. It is important to remember that SEO is constantly evolving and you must stay updated with the latest trends and algorithms, reducing the risk of being penalised, while helping your site to climb the ladder to SEO success.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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