How a Digital Marketing Agency Works

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How a Digital Marketing Agency Works

Marketing is essential for any business, big and small. It helps businesses reach their audience, building a long-term relationship. Digital marketing channels are different to traditional marketing, helping businesses reach their target audience, driving them to their website.

What is Digital Marketing?

The focus of digital marketing is the same as traditional marketing, ensuring you get as much information about a product or service to the customer. Digital marketing is an umbrella term that includes numerous strategies, helping businesses market their products or services.

How Does it Work?

Digital marketing includes a number of strategies aimed at achieving an increase in conversions. The aim is to drive qualified traffic to your website or brick and mortar store, converting visitors into customers.

How a Digital Marketing Agency Works
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In order to achieve this, digital marketing agencies used a number of strategies, including:

Search Engine Optimisation (SEO)

Search engine optimisation is the backbone of any successful digital marketing campaign. It helps improve your website ranking in search engine results pages (SERPs). The higher your ranking in SERPs, the more likely your potential customers will visit your website. SEO uses a range of proven tactics and techniques to ensure that your strategy aligns with the latest algorithm updates and trends.

The main components of SEO include:

Digital marketing agencies learn about their clients and their customer base to develop a SEO strategy that is bespoke to your businesses online needs and goals.

Social Media Marketing

These days almost everyone around the world has a social media account. With over five billion smart phones being sold each year, many consumers visit their social media pages on their mobile devices. Social media platforms include Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn.

Whether you are a B2C or a B2B company, social media provides a free platform where you can engage with your audience. Social media marketing has become a very effective way to boost your brand visibility and build trust and credibility with your audience.

Social media marketing strategies, include:

Content Marketing

Content is king when it comes to digital marketing and digital marketing agencies will create high quality and informative content that offers value to your audience. You can create a Facebook ad, but it will not be successful without high quality content, the same as you can have a blog, but without high quality content, you will not attract potential customers.

Digital marketing agencies focus on content marketing to organically drive traffic to your website. The content provides customers with the information that they need, encouraging them to come back to your website in the future.

Over eighty percent of online searches are focuses on gaining information. Knowing what your target audience is searching for and answering their questions or providing them with valuable content will drive more people to your website or store. With high quality content creation, you increase your chances of securing back links, which are links directed to your website from other websites.

Content marketing includes:

Pay Per Click (PPC) Advertising

Digital marketing agencies will often include PPC as part of your digital marketing strategy, as unlike SEO, PPC offers almost instant results, driving qualified traffic to your website or brick and mortar store.

There are numerous platforms that provide pay per click advertising, a cost effective solution for businesses, helping you reach an audience that is already actively searching for a product or service you provide.

You can develop targeted and specific adverts based on consumer behaviour to demographics. The most common PPC platforms include Google Ads and Facebook Ads, both provide you with the opportunity to boost brand visibility, drive qualified traffic to your website, and help you boost conversion rates.

With PPC, you set your budget and only pay when an interested person clicks on your links and is directed to your landing page.

Conclusions

Digital marketing agencies comprises of a number of professionals from SEO experts to content creators. They provide clients with a complete range of online marketing services to help you build brand awareness and generate leads, using a range of proven techniques.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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