How AI Image Search Will Influence SEO in 2025

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How AI Image Search Will Influence SEO in 2025

Image search continues to significantly impact Search Engine Optimisation (SEO) in 2025, driving visual searches and emphasising the importance of image optimisation.

We live in a digital world, where your audience has shorter attention spans and search engines are prioritising user engagement and visual content. As a result, creating high quality images and visuals are essential to your SEO efforts.

With the rise in visual search technologies, such as Google Lens, users are changing how they discover products and information, highlighting the need for image optimisation strategies.

Improved User Engagement

Search engines are incorporating conversational AI, images, and videos into search results. This is a shift from traditional website listings, boosting user engagement and experience. Users are using images to find products, services, and information online. 

When you select your images and videos with care, you can increase click through rates (CTR), improve user engagement, reducing bounce rates. All of which impact your SEO success.

How AI Image Search Will Influence SEO in 2025
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Image Optimisation

Optimising your images for SEO is essential to boost online visibility. This means optimising alt text, descriptions, and implementing structured data. Ensure your images are optimised for speed, compressed to provide users with fast loading web pages.

When it comes to image optimisation, ensure you use the correct formats. WebP, PNG, and JPG are all excellent formats that can boost your rankings and improve user experience (UX).

Local SEO

Businesses that integrate high quality images and videos into their Google Business Profile (GBP) often see a rise in ranking in local search results. Local SEO strategies focus on high quality content and consistent branding.

Visual Search Technology Adoption

Visual search technologies are increasing in popularity, becoming a major part of how users find information and products. Google Lens alone handles more than twenty billion image searches each month, a significant increase over the past two years.

Adapting to the Chancing SEO Landscape

Businesses need to adapt their SEO strategies to account for the rise in image search and user engagement. This means optimising for visual search by creating engaging visual content, while prioritising user experience (UX).

Conclusion

AI image search is not a trend, it's a major shift in how your audience is interacting with the internet. In 2025, businesses that prioritise image search, implementing effective image optimisation strategies will thrive in the evolving digital landscape. Are you ready to optimise your website for AI image search? Contact Genie Crawl now to find out more. 

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