How can customer feedback be leveraged in digital marketing?

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How can customer feedback be leveraged in digital marketing?

Customer feedback is valuable when it comes to sourcing information, along with insights and opinions regarding your products or services. It helps you gauge customer satisfaction and overall experience. Whether the feedback is positive or negative, you can benefit from it, whether it comes from comments, surveys, testimonials, or online reviews.

Feedback has become essential when it comes to your digital marketing initiatives, helping you meet customer needs, and ensuring customer satisfaction. Did you know that ninety percent of shoppers rely on reviews before they visit a business or make a purchase? They trust personal recommendations, which impacts their perception of your business. Negative reviews, can discourage your potential customers. 

How to Improve Feedback for Your Digital Marketing

We live in a digital world, where your customers feedback is essential to your digital marketing success. Positive feedback and suggestions provides you with valuable insights into what your customers are feeling and thinking. It helps turn satisfied customers into loyal customers, often sharing their positive experiences.

How can customer feedback be leveraged in digital marketing?
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Prepare for Reviews

In order for your customer feedback to leverage your digital marketing, you need to be prepared for reviews. This means claiming your Business My Business profile, allowing for Facebook reviews, and registering on Yelp, along with numerous other independent and social media platforms. This provides customers with a simple process to share their feedback.

Enhance your website and social media pages by optimising them. Add clear calls to action, prompting your customers to leave reviews for your products and services. 

Celebrate the Positive

Good news is always something to be celebrated. When you receive positive feedback on your website, social media pages, or on your marketing materials, thank the customers, showing them how important you feel their feedback is. You can also turn mentions into reviews. Ask customers to change their mentions into a review for your brand. 

Embrace Any Feedback, Both the Good and the Bad

It's important that you respond to every review received, even the bad ones. When you engage with all reviews, you thank your satisfied customers, acknowledging their feedback, while professionally demonstrating your commitment to improvement when dealing with negative reviews. This is a proactive approach that shows you dedication to customer satisfaction.

Negative reviews provide you with a learning opportunity. You can learn a lot from negative reviews, finding ways to improve your products or services. You can use the insights you get from negative reviews to make positive changes, improving customer satisfaction. 

Encourage Sharing Positive Experiences

Promotions, give-aways, and contests are great ways to encourage your customers to share their positive experience with your business. They can write a creative review, submit a video, or a photograph. This creates excitement about your brand, while user generated content is a powerful digital marketing tool. 

Feedback Should Be Part of the Customers Journey

Once a customer makes a purchase, always follow up with them. This can be a short questionnaire or an email survey, helping you gather the valuable insights you need. This shows customers their opinion matters to you, improving customer satisfaction. You can offer multiple channels for them to voice their opinion, from social media or review platforms, to a private email, whatever they are most comfortable with. 

Conclusion 

Customer feedback is an ongoing chat, it's not a one time response. You need to pay close attention to the feedback your business receives, working to transform your happy customers into loyal supporters. If you need help using customer feedback to improve your digital marketing campaign, contact the Genie Crawl team now and let us assist you in gaining valuable insights and boosting your marketing efforts in the long run.

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