How Can Internal Linking Improve SEO?

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How Can Internal Linking Improve SEO?

Internal links create a network of connections within your website, when done properly. It helps your audience navigate their way through your website, reading beyond the initial page they arrive on. Internal links is also very important from a technical point of view, eliminating broken links and redirect loops, building site authority.

While internal links are small, they are a powerful way to strengthen your content campaign, improving your SEO efforts. They should never be overlooked, as they are valuable tools. 

What Are Internal Links?

Internal links, also known as hyper links, direct from the one page of your website to another page. They are not back links, known as external links. External links come from another website and direct visitors to your website.

How Can Internal Linking Improve SEO?
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How Can Internal Linking Improve SEO?

When you interlink your website pages, you get to enjoy numerous excellent benefits. It all adds up to one important thing, improving your SEO campaign. Internal links are important as they turn isolated website pages into a large content infrastructure, keeping website visitors engaged, increasing the chances of converting them into customers. 

Improved User Experience

There are so many things to take into consideration when it comes to an effective SEO campaign. There is no “one size fits all” approach. There are so many algorithms to take into consideration, which is why it's important to focus on user experience (UX). 

Internal links helps your audience dig deeper and find the information that they are looking for with ease. Connecting your website pages helps your visitors build knowledge on the topics they find interesting. 

Improved Engagement

When you provide easy navigation by internal linking your website pages, you provide your visitors with an easy journey through your site. It helps them explore your website in detail, visiting more pages. This helps to reduce bounce rates and increase how long they spend on your website. As yo may know, these user metrics are important, as they do impact your SEO success. 

Improved Conversions

When you build a robust internal linking structure, you enhance your users navigation, guiding your target audience towards a sale. Strategically linking content from early funnel stages, you can direct users deeper into the funnel, improving your chances of a conversion.

Links should be added from your home page, directing any visitors to your blog or content on your site, along with product pages, free trials, and more. Analyse your content from your users perspective, imaging yourself as a potential customer.

Improved Website Architecture

The structure of your website organises content within menus from your home page. This helps Google and visitors understand your website. Website architecture involves a number of elements, far beyond structure. Internal links add to your architecture, creating a web of pages and content, directing visitors through your site seamlessly.

Taxonomy is usually organised by topics and subtopics. Then there are internal links, creating cross links that boost user experience (UX), turning disconnected pages into online experiences.

Improved Crawlability

Internal links improve SEO by making your website easier for search engines to crawl and index. Search engine crawlers work in a set process:

Conclusion

Internal links may appear small, but they are powerful tools that impact your overall SEO strategy by enhancing user experience, improving engagement metrics and driving visitors towards a conversion. They help you improve your website architecture to improve crawlability.

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