How Can Local SEO Help a Business?

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How Can Local SEO Help a Business?

Local SEO is an excellent opportunity for small to medium sized businesses to generate online traffic and attract new customers. It may seem like an impossible task to compete with larger or established competitors, but local SEO gives all businesses an even playing field, helping you rank higher in Google results.

Local SEO helps your business in more ways than you realise, it does more than increase your ranking in search engine results pages (SERPs). Forty six percent of all Google searches are localised searches, traffic smaller businesses don't want to miss out on.

What is Local SEO?

Local SEO is search engine marketing that involves optimising your business website and online profiles for local SEO. It is a way to increase your ranking for geo-specific searches, ensuring your site is found by your audience.

It is important to have a local SEO strategy in place, based on your target audience and what they are looking for. This includes conducting keyword research that best fits your website and industry, along with the methods competitors use to outrank you. There is a variety of local SEO techniques that can be used to help you climb the ladder, rising above your competitors, while attracting new visitors to your website.

How Can Local SEO Help a Business?
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How Can Local SEO Help a Business?

The main benefit of local SEO is to increase your ranking in Google results and other search engine results. Any business wants the top spot to provide the best chance of attracting quality traffic. Local SEO can help your business in the long run, offering more than an increased ranking in SERPs.

How local SEO can help your business includes:

Local SEO can make a big difference when it comes to your brand visibility on the internet. It helps attract new customers in-person and through the website. 

Boost Rankings

When someone searches on Google for a specific business in their location, Google's algorithm shows them a list of the top ranking businesses that match their search. The algorithm takes a number of important factors into consideration, paying attention to what its users is looking for, ensuring its users have a good search experience. When you implement local SEO, you increase your changes of being put front and centre to potential customers. They can then use your physical address and visit your brick and mortar store, or they can visit your website to find out more.

Improved Online Visibility

It is not easy to attract new customers, especially as a new or small business, competing against industry giants. Customers have no idea your business exists and the only way to drive them to your business is to ensure your business ranks well in SERPs.

When you have a strong local SEO strategy in place, you have the opportunity to outrank large and established competitors, helping potential customers find your business. .

Conclusion

Local SEO can help your business boost your ranking in SERPs and improve your online visibility, ensuring your target audience can find you. Smaller businesses can compete with large and established businesses in their local area, ensuring you enjoy increased visibility and quality traffic being directed to your website or brick and mortar store. If you haven't already, now is the time to put an effective local SEO strategy in place.

RESEARCH
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