How can matching user intent improve content relevance?

The easiest way to explain user intent is to see it as a purpose behind the keywords. It is about what your target audience is looking for when they search the internet. It is focusing on what people are searching for and then creating content to meet their questions or requirements. You can learn why users visit your website. You can also learn why you have a high bounce rate, or maybe low conversion rates. It provides valuable insight, while helping you create relevant content.

To increase visibility, boost organic traffic to your website, and improve conversions you need to consider user intent when creating content. When you understand how your audience searches online, providing them with the right content and experience, you increase your chances of achieving success.

Intent-Based Searches

Google, and other search engines, have a good understanding of intent from user queries. This means if your article, web page, or paid advert doesn't align with user intent, you will not perform as well as you hoped. Search engines prioritise providing their users with content that reflects what they are trying to do. This can be looking for product information, finding a service, or looking for information or answers to questions. 

When you optimise your content for user intent, you show search engines you are providing relevant content, improving your ranking in search engine results pages (SERPs), while providing your users with an outstanding user experience (UX), boosting your credibility and trust. 

So by optimizing for search intent, you’re hitting two goals. Intent-based keyword selection can get you into the search engine’s good graces and help you improve your website visibility in organic search results. At the same time, it lets you create an excellent experience for your website visitors and enhance the trust and credibility of your site.

Creating Content Based on Users Needs

One of the biggest mistakes many website owners make is they create content focusing on users at the bottom of the funnel. This is done assuming people arrive on your website, ready to make a purchase. But this is not always the case. Many are seeing your brand for the first time, they want to get to know your brand, along with the products or services you have. 

The best way to achieve success is to create content that answers numerous intents across the funnel. Keyword with informational intent can attract new website visitors, navigational keywords can help you reach potential customers looking for specific pages, and transactional intent, can help you reach people in their last stages of the purchasing funnel. 

Conclusions

Matching user intent with content relevance helps you reach your audience, while boosting your ranking in SERPs. It improves user experience, making your brand credible, trustworthy, and relevant. When you understand your visitors and what they are looking for, you can make data driven decisions to boost rankings, drive organic traffic to your website, improve engagement, and conversions.

Are you ready to dominate your industry in a competitive online environment? Give the team at Genie Crawl a call today and let us assist you with creating your content based on user intent to achieve the best end results.