How can real-time analytics improve marketing decisions?

Did you know that more than fifty percent of all marketing decisions are influenced by real time analytics? Seventy five percent of marketing professionals claim that real time analytics are going to become essential in the coming years. At the same time, real time analytics helps you stay a step ahead of your competitors, identifying what is working and what is not, helping you optimise to achieve long term success.

Real time analytics starts with data. There are numerous reasons why you need to collect analytics data:

• Informed decision making
• Key performance indicators (KPI) rely on reliable data
• Poor data quality results in errors when making business decisions, which can result in financial losses
• Accurate data is important to optimise marketing strategies and achieve goals
• Identify trends, areas for improvement, and customer preferences

Benefits of Using Real Time Analytics to Improve Marketing Decisions

Are you wondering how real time analytics can improve marketing decisions? There are numerous benefits to taking advantage of these analytics:

Improve Customer Insights

Real time analytics enables you to understand your customers. When you analyse customer preferences, behaviours, and trends, it enables you to create professional marketing strategies, improving user engagement, while ensuring your campaigns are effective and successful.

Improve Marketing Campaign Effectiveness

Marketing campaigns can be large investments. With real time analytics you can optimise your campaigns by identifying what strategies work and what needs adjusting. It ensures you allocate your marketing budget effectively to boost your return on investment.

Make Marketing Decisions in Real Time

We live in a fast paced digital work, where real time analytics are valuable. Data analytics tools provide you with up to the minute data, which enables you to make quick decisions, helping you capitalise on emerging trends, addressing any issues in a timely manner.

Competitive Edge

Businesses that use real time analytics have a competitive advantage. It enables you to adapt quickly to any changing market conditions, identify any new opportunities, while dominating your industry, pushing you a step ahead of your competitors.

Improve Personalisation

Consumers these days expect a personalised experience. With real time data, you can create targeted and personalised content, offers, and adverts, increasing your changes of improving user engagement and boosting conversions.

Save Money on Your Marketing Budget

When you have up to the minute data at your fingertips, you know what areas of your campaign are ineffective, wasting your valuable marketing budget. By optimising campaigns based on the data collected, you reduce the risk of unnecessary expenditure, helping you save money on your marketing budget.

Conclusion

Real time analytics are valuable for successful marketing campaigns. It helps you make informed decisions, boosting user engagement, conversions, and saving you money, along with many more benefits. Let Genie Crawl help you with your analytics to improve your marketing decisions now and in the future.