How can social media ads complement your PPC strategy?

How Social Media Ads Complement Your PPC Strategy

Social media ads are a great way to learn more about your target audience, using it to complement your PPC strategy, reaching more customers. When you gain valuable insights into your audience, you can tailor your PPC campaigns, engaging and converting your potential customers with ease:

Demographic Analysis

A major aspect of understanding your audience is analysing their demographics. This includes age, location, income level, gender, and more. When you have this information at your fingertips you can create adverts that appeal to your audience. 

Audience Behaviour

Social media ads helps you analyse more than demographics, you can get a better understanding of your target audiences behaviour. This can include their lifestyle choices, values, and interests. When you identify these, you can create adverts that align with their aspirations.

Competitor Analysis

You are probably aware of the importance of competitor analysis for search engine optimisation (SEO), but did you know it is also important to gather competitor social media insights, helping you understand their target audience and what strategies they use? When you know what is working and what is not working for your competitors, you can identify gaps, that help you set your adverts apart. 

Effective A/B Testing

A/B testing gives you the opportunity to try different advert variations, measuring their performance. When you test different visuals, call to actions, and messages, you find those that are most effective at reaching and engaging with your audience. 

How to Use Social Media Ads to Complement Your PPC Strategy

There are a number of ways you can use your social media ads to complement your SEO strategy:

• Tailored copy – every social media platform has its own experience. TikTok thrives on authenticity, while LinkedIn relies on professional language. You must adapt your copy to match the tone of each social media platform
• Tell a story – stories grab the attention of your audience, engaging with them
• Use CTA – call to action is important to tell your visitor what you want them to do, encouraging them to take a desired action, whether it's making a purchase, subscribing to your newsletter, or booking a consultation
• Choose the right social media platform – different platforms cater to different audiences. Choose a social media platform where your target audience spend their time, younger people tend to spend more time on TikTok and Instagram, while older adults tend to use Facebook, for example. 

Conclusion

Social media ads can complement your PPC strategy, helping you reach and engage with your target audience, boosting brand visibility and driving results. Are you ready to incorporate social media ads into your PPC campaign? Give Genie Crawl a call to find out how.