How can you optimise your Google My Business listing?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How can you optimise your Google My Business listing?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How can you optimise your Google My Business listing?

Your Google My Business Profile is a powerful tool to help you attract potential customers to your website. Most businesses today are focusing on search engine optimisation (SEO) to improve their ranking on search engine results pages (SERPs), but optimising your Google My Business listing could have a faster impact.

When you provide an overview of your business, highlighting your features, your audience can discover and engage with your business in the SERP. The best thing is, it only takes a few minutes to complete.

Why Must I Optimise My Google My Business Listing?

If you are a customer searching for a specific type of business in your local area and more than one business is displayed, how do you choose? Most customers choose the listing that offers the most comprehensive information, showing reviews, images, and NAP (name, address, and phone number) information. Optimising your Google My Business listing helps you improve your ranking in local search results, improves engagement, and helps you convert more customers.

How can you optimise your Google My Business listing?
GET YOUR FREE ONLINE QUOTE

How to Optimise Your Google My Business Listing

Whether you have already claimed your Google My Business listing or not, there are some steps you want to take, ensuring you optimise your listing correctly to achieve the best end results:

Fill Out All Sections in Detail

While this sounds obvious, you will be surprised the number of listings that are missing key information, such as business hours or website address. When your listing is completed properly, you increase your chances of ranking well in local results. Key areas to ensure are completed accurately includes your name, address, phone number, website address, and operating hours. Additional sections include products and services and a Q&A section, while they take more thought, they are just as important and should be completed in detail.

When completing your listing, remember to ensure your contact information remains consistent across the internet. Inconsistencies, such as changing “street” to “st” can have a negative impact on your credibility, reducing your chances of ranking in SERPs. Taking into account that sixty four percent of customer use Google My Business to find contact information, you need to ensure all areas are correctly completed.

From the Business Description

There are some elements on your Google My Business listing that you cannot control, which is why its essential that you keep creative control over the elements you can control. One of these is your “from the business” section that is shown just below the reviews. This is your opportunity to describe why your business is unique and why customers should choose your brand. When creating your “from the business” section, remember to provide key information in the first two hundred and fifty characters, including keywords. Do not include links and do not repeat any information that is already displayed in your listing.

High Quality Images

Images can be displayed on your Google My Business listing, uploaded by you or your customers. Customer-generated content is valuable, but are not always the best quality. As a result, you want to ensure you load high quality images that provide your visitors with value. Remember to add photographs on a regular basis, as active listings tend to rank higher in SERPs.

Encourage Customer Reviews

If you want to optimise your Google My Business profile to achieve success, you need to encourage your customers to leave reviews. Sixty two percent of customers will leave a review if you ask them. We recommend you ask your loyal customers for reviews first. You can run a competition, or offer a discount or points to customers that leave reviews on your Google listing. 

Conclusion

Your Google My Business listing is a valuable asset, especially when it comes to your local SEO success. The Genie Crawl team have extensive experience when it comes to local SEO and optimising your Google My Business listing. Contact us today to find out more.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.