How Content Clustering Can Boost Your SEO Strategy

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How Content Clustering Can Boost Your SEO Strategy

We live in world where the internet is over saturated with content, which is why it's essential to stay updated with the latest trends. When you stay updated with the latest trends you improve your brand visibility, capitalising on inbound marketing. Did you know that close to eighty percent of companies throughout the world use content marketing for lead generation, but this doesn't mean that they are doing it right.

There are numerous factors associated to content marketing, especially when you take search engine optimisation (SEO) into consideration. SEO and content marketing go hand in hand, improving brand awareness and trust. Content clustering is a great way to achieve your online goals.

How Content Clustering Can Boost Your SEO Strategy
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What are Content Clusters?

Content clusters describe a group of content pieces that support a pillar (main) topic. The main talking point provides broad information, while content clusters improve pillar topics, providing your readers with value. Content clusters are often used to support your main website pages or general topics on your blog.

Benefits of Content Clustering for SEO

Content clustering provides a range of excellent SEO benefits:

Internal Linking

One of the main benefits of content clustering is strategic link placement. You can link relevant articles and other pages to your content, keeping visitors engaged, reducing bounce rates, and ultimately improving your SEO success.

User Experience

When it comes to SEO you need to focus on user experience (UX) reducing bounce rates. Your content should guide your website visitors on their journey, helping you generate leads and get your visitors to take desired actions, whether it's completing an online contact form, subscribing to a service, or making a purchase.

Relevance

It's not easy to get your website visitors to engage with your website, exploring your other pages. Content clusters ensure they receive relevant content to the main topic, providing supplementary topics that provide visitors with value, encouraging them to explore your website further. 

Keyword Research

We all know how important keyword research is to an effective SEO strategy. Keyword research and implementation are valuable when it comes to niche topics, capitalising on certain search terms. This drives traffic to your pages.

Improving SEO with Content Clustering

Now that you have an idea on how content clustering can benefit your SEO efforts, let's take a quick look at how it improves SEO:

Conclusion

Content clustering is a valuable way to enhance your SEO efforts, improving user experience and supporting your website visitors through their journey. Do you need help organising your content into clusters? Get hold of Genie Crawl today and see how we can improve your website visitors experience with effective content clustering to boost your SEO strategy today.

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