How Digital Marketing is Done – A Quick Guide
In this digital era, a large number of purchases are made via the internet. This means that businesses throughout the world have had to change from traditional marketing to digital marketing. Digital marketing is an effective form of marketing with excellent results, helping businesses earn a good return on their advertising budgets.
Digital marketing offers more than what meets the eye. It is an advanced marketing solution that has helped businesses of all sizes and in all industries, grow and enjoy success.
Let's start at the beginning and identify exactly what digital marketing is. Digital marketing uses digital platforms to promote products and services. It involves a number of different platforms, tactics, and strategies, including:
Digital marketing uses a variety of strategies to achieve business goals, using a variety of routes. Digital marketing strategies work together boosting brand visibility, driving quality traffic to your website, and helping you convert visitors to customers.
SEO is one of the tactics used in digital marketing. These days most people turn to the internet when they want to make a purchase. In fact, eighty one percent of retail shoppers carry out online searches before making a purchase. Consumers look at the first page of Google results, seldom moving to the second or third pages. SEO helps you improve your ranking in search engine results pages (SERPs).
PPC advertising is an effective way to reach qualified leads, only paying when a user clicks on the link of your advert and is directed to your landing page. PPC advertising offers almost immediate results, getting your business in front of your potential customers without delay.
Often marketers will combine SEO and PPC to achieve online success. SEO takes time to start seeing results, offering long term results, while PPC offers immediate results and only provides results as long as you pay for it.
Your website is your biggest marketing asset, helping your potential customers find what they are looking for, encouraging them to make a purchase. A buyer will spend a lot of time on a website before making any final buying decisions. You want your website to be mobile responsive, working across all devices, it should be fast loading, and easy to navigate. You want your website to be as user-friendly as possible.
Content is king in the digital marketing world. You need content on your website, blog, pay per click landing pages, and more. Content marketing can be articles, blogs, social media posts, Infographs, videos, and more. Content marketing helps businesses boost brand awareness, ensuring potential customers know who you are and what you do.
These days just about everyone has at least one social media page. Social media marketing is a very effective form of digital marketing providing you with excellent exposure. Social media marketing provides consumer behaviour information, enabling you to make data driven decisions.
On average, a person will check their email up to fifteen times a day, though this could be more, depending on what they do. Email is not the main source of lead generation, but it is an excellent form of communication, enabling you to provide your consumers with personalised experiences, showcasing your products and services. Email marketing helps you create loyal customers who return to your business time and time again.
Affiliate marketing is an opportunity to partner with others to ensure your brand gets the exposure it needs. Similar to PPC advertising, with affiliate marketing, you only pay when someone interested in the products or services you provide click on the link or make a purchase.
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