How do Backlinks Affect a Website's Ranking?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»How do Backlinks Affect a Website's Ranking?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

How do Backlinks Affect a Website's Ranking?

Just about every part of your website has some effect on search engine optimisation (SEO). One of Google's most important ranking factors is website authority. Google surveys other sites, finding out which ones link back to yours. 

What Are Backlinks?

Before we dig deeper into how backlinks affect your website's ranking, you need a better understanding of what backlinks are. Backlinks are hyperlinks from an external website, directing visitors to your website. They are seen as a vote of confidence from another website, showing your content is trustworthy and valuable. 

It is important to note that not all backlinks are the same. The quality and relevance of the linking website will influence your backlink profile, along with domain authority, and website ranking.

How do Backlinks Affect a Website's Ranking?
GET YOUR FREE ONLINE QUOTE

Backlinks play a vital role in SEO. Originally, search engines relies on backlinks to determine authority and relevance. The more backlinks you had, the higher your ranking was in search engine results pages (SERPs). As search engine optimisation has evolved and become sophisticated, the focus has shifted from having a high volume of backlinks to having high quality backlinks. Search engines prioritise backlinks from relevant and authoritative websites rather than counting how many backlinks you have. This was necessary, due to many websites trying to manipulate search engine rankings by securing high volumes of low quality and spammy backlinks.

Backlinks and Authority

Domain authority is a metric that identifies a websites overall strength and credibility. It takes various factors into consideration, including the quality and quantity of backlinks that point back to your website. It is therefore imperative that you build a strong backlinking profile to improving domain authority, and in turn, increasing your ranking in SERPs.

What is Domain Authority?

Domain authority increases the likelihood that your website will rank higher in SERPs. The higher your domain authority, the higher your chances are of your website appearing in the first page of SERPs. It is calculated on a scale of one to one hundred, the higher the score, the stronger the website. 

How Do Backlinks Influence Domain Authority?

Backlinks and domain authority have a symbiotic relationship. When a reputable website links to your content, search engines see your website as valuable and authoritative. In turn, this increases your chances of increasing your ranking in SERPs. 

Quality matters more than quantity when it comes to backlinking. Therefore, it is important to get high authority domains to link to your website, boosting your domain authority considerably. Securing backlinks enhances your websites credibility.

Backlinks, also known as inbound links, are links that come from external websites and direct visitors to your site. They are seen as a vote of confidence from another website, showing your content is valuable and worth referencing. Search engines crawl the internet, taking backlinks as a signal of authority and trust. 

How to Measure Backlinks and Domain Authority

As we already know, if your website is seen as an authoritative domain in your industry, the chances of your increasing in ranking gets a boost. This is why its important to measure their impact, ensuring you only have high quality backlinks directing users back to your website.

Track Backlink Performance

There are a number of online tools available to help you track the performance of your backlink profile. These tools offer insights into the number of backlinks you have in your portfolio, the quality of the linking domain, and the impact your backlinks have on your domain authority and SEO. 

Interpreting Backlink Insights

With the assistance of tracking tools you have the opportunity to interpret the backlink data provided, identifying correlations and patterns between backlinks secured and changes to your domain authority. Using this approach, you can improve your website visibility in SERPs, driving quality traffic to your website. 

Conclusion

The impact of backlinks on domain authority, showcases how important this is to your SEO strategy. Backlinks are votes of confidence from other websites, helping search engines view your site and see you as an authoritative in your industry. With a high domain authority, your ranking in SERPs can increase, helping you reach your audience, while boosting brand visibility. 

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.