How do Backlinks Affect a Website's Ranking?

Backlinks play a vital role in SEO. Originally, search engines relies on backlinks to determine authority and relevance. The more backlinks you had, the higher your ranking was in search engine results pages (SERPs). As search engine optimisation has evolved and become sophisticated, the focus has shifted from having a high volume of backlinks to having high quality backlinks. Search engines prioritise backlinks from relevant and authoritative websites rather than counting how many backlinks you have. This was necessary, due to many websites trying to manipulate search engine rankings by securing high volumes of low quality and spammy backlinks.

Backlinks and Authority

Domain authority is a metric that identifies a websites overall strength and credibility. It takes various factors into consideration, including the quality and quantity of backlinks that point back to your website. It is therefore imperative that you build a strong backlinking profile to improving domain authority, and in turn, increasing your ranking in SERPs.

What is Domain Authority?

Domain authority increases the likelihood that your website will rank higher in SERPs. The higher your domain authority, the higher your chances are of your website appearing in the first page of SERPs. It is calculated on a scale of one to one hundred, the higher the score, the stronger the website. 

How Do Backlinks Influence Domain Authority?

Backlinks and domain authority have a symbiotic relationship. When a reputable website links to your content, search engines see your website as valuable and authoritative. In turn, this increases your chances of increasing your ranking in SERPs. 

Quality matters more than quantity when it comes to backlinking. Therefore, it is important to get high authority domains to link to your website, boosting your domain authority considerably. Securing backlinks enhances your websites credibility.

Backlinks, also known as inbound links, are links that come from external websites and direct visitors to your site. They are seen as a vote of confidence from another website, showing your content is valuable and worth referencing. Search engines crawl the internet, taking backlinks as a signal of authority and trust. 

How to Measure Backlinks and Domain Authority

As we already know, if your website is seen as an authoritative domain in your industry, the chances of your increasing in ranking gets a boost. This is why its important to measure their impact, ensuring you only have high quality backlinks directing users back to your website.

Track Backlink Performance

There are a number of online tools available to help you track the performance of your backlink profile. These tools offer insights into the number of backlinks you have in your portfolio, the quality of the linking domain, and the impact your backlinks have on your domain authority and SEO. 

Interpreting Backlink Insights

With the assistance of tracking tools you have the opportunity to interpret the backlink data provided, identifying correlations and patterns between backlinks secured and changes to your domain authority. Using this approach, you can improve your website visibility in SERPs, driving quality traffic to your website. 

Conclusion

The impact of backlinks on domain authority, showcases how important this is to your SEO strategy. Backlinks are votes of confidence from other websites, helping search engines view your site and see you as an authoritative in your industry. With a high domain authority, your ranking in SERPs can increase, helping you reach your audience, while boosting brand visibility.