How do backlinks influence your search engine rankings?

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How do backlinks influence your search engine rankings?

If you have been thinking about your search engine optimisation (SEO) efforts, chances are you have heard of backlinks. When you have a better understanding of backlinks, you can identify placements that align with your business goals. 

What are Backlinks?

Before we can discuss how backlinks influence your search engine rankings, you need to understand what backlinks are. Backlinks are links that are placed on another website directing traffic to your website. These increase website traffic, while encouraging search engine crawlers to crawl and index your website. Google notes that when other websites link to your site for reference, it shows your site is trustworthy and relevant in your industry, which in turn, can improve your rankings.

Chances are you have interacted with backlinks in the past. Maybe you were doing some reading on how to install your new washing machine. In the article, there are some tips on the safest installation methods to protect your kitchen and electrics. Within the article may have been a hyperlink that you clicked on that showed you an infographic on the safest installation methods. This is what backlinks are. 

Why Do I Need Backlinks?

Backlinks are essential for any business that wants to improve their search engine ranking. They are important for businesses in all industries and sizes. The challenge is that acquiring backlinks is a very difficult process, requiring ongoing work, content creation, and following up.

How do backlinks influence your search engine rankings?
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Most businesses don't have the resources or time to ensure their backlinking profile gets the attention it needs, which is why so many businesses outsource this function to our expert team.

If you have a website, you will benefit from backlinks. Local businesses tend to achieve higher search rankings for local results with backlinks, while large e-commerce businesses use backlinks to outperform their online competitors. 

How do Backlinks Impact Your Search Engine Ranking?

Backlinks tell users and search engines that your website is relevant and trustworthy. Trust is a very important ranking element, that helps you boost your ranking in SERPs. Backlinks help you stand out from competitors. Remember search engines are going to compare your website to your online competitors when it comes to ranking. The more authoritative websites that links to your site, gives you a competitive edge. 

High quality backlinks are measured by domain authority. Domain authority (DA) is a search engine score that predicts the trustworthiness of a website. Acquiring a few high quality DA backlinks is more valuable than having hundreds of backlinks from low domain authority websites. 

How to Acquire Backlinks

The best way to acquire backlinks is to have an effective campaign in place. Not all backlinks are created the same, so you need to choose placements that align with your business and your goals. 

It is very important to bear in mind that your focus should not be to generate as many backlinks as you can, as this is not always beneficial to your SEO success. Secure backlinks from high authority websites will boost your SEO efforts and search engine ranking when compared to low quality backlinks from low domain websites. 

Conclusion

The best backlinks align with your industry and are high quality. Backlinks remain necessary and important to your search engine ranking. High quality content, proper placement and natural linking are important parts of an effective campaign. Genie Crawl has extensive experience with backlinks and are on hand right now to help you acquire high quality backlinks that will have a positive influence on your search engine ranking. Contact us today to find out more.

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