How do long-tail keywords improve SEO performance?

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How do long-tail keywords improve SEO performance?

The internet has become saturated with content, which is why businesses need to find new ways to drive traffic to their websites. One way to do this is to incorporate long-tail keywords to improve SEO performance. 

What Are Long-Tail Keywords?

Long-tail keywords are longer and more specific phrases that are not searched for as commonly as short-tail keywords. They drive a significant amount of traffic to websites. These are phrases that comprise of three or more words. They are more descriptive and targeted than short-tail keywords, which tend to be one word.

An example of a short-tail keyword would be “paint,” while a long-tail keyword could be “exterior paint,” for example. They are more descriptive, with low competition, and high conversion rates.

How do long-tail keywords improve SEO performance?
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How Do Long-Tail Keywords Improve SEO Performance?

Long-tail keywords have an impact on SEO and driving traffic to your website. They are not as competitive as short-tail keywords, but they are more likely to rank well on search engine results pages (SERPs). Long-tail keywords tend to be more targeted and specific, attracting the right website traffic. 

How to Use Long-Tail Keywords in Your SEO Strategy

There are a number of strategies you can use to incorporate long-tail keywords into your SEO strategy:

Long-tail keywords are an effective way to drive traffic to your website, but should not be the only focus of your SEO strategy. Short-tail keywords are still essential and should be used in your content and meta tags. It is also important to ensure your content is high quality and relevant based on the keywords being targeted.

Conclusion

Long-tail keywords have low competition and high success rates. These keywords are more likely to rank well in SERPs. They are longer and more specific, reaching a specific audience and driving them to your website. They can be used in your website content, blogs, PPC campaigns, and product pages, helping to drive targeted traffic, boost online visibility, and improve conversions.  Do you need help with keyword research or incorporating keywords into your content to boost SEO success? Contact Genie Crawl today to find out how.

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