How do mobile responsive ads increase ad effectiveness?

Understanding Mobile Responsive Ads

Responsive ads is a display advertising technique that changes the content and layout based on the device being used. While they have been around for some time now, they have only recently become popular. This is due to the massive increase of mobile use in the past few years, along with the rise of ad-blocking software.

You may have heard Responsive Ads being called Dynamic Advertising, Responsive Web Design, or Adaptive Advertising. They are used to improve user experience (UX). Common techniques include using CSS media queries and different HTML tags. When using these techniques, websites can adjust the layout of content based on the screen size being used.

Advantages for Users

Mobile responsive ads improve user experience (UX), as they are responsive to the device being used. They are interactive and engaging, adapting to the device orientation, screen size, and pixel density. It enables you to reach a larger audience, providing mobile-friendly content, increasing your click through rate (CTR).

Advantages for users include:

• Users do not have to scroll down to view the whole advert 
• Users are not distracted by irrelevant content on the page, focusing on the advert
• The advert fits  their screen size, without taking up too much space. 

Responsive Ads for Display

While mobile responsive ads are beneficial for both your target audience and your brand, they also have excellent benefits when it comes to display:

• Customisable and can be viewed on any device with minimal effort
• You can use them in different ways, such as slide shows or banners
• Improves targeting based on the devices and browsers used by your audience 

What Mobile Responsive Ads Can Do

As we have already mentioned, mobile responsive ads adapt to the screen size being used. This means they can be viewed on a laptop, tablet, or smart phone. They can be any format, you can use audio, text, images, or videos. The benefit is that they improve UX, increasing conversions and reducing your cost per acquisition (CPA).

This new advertising opportunity responds to the content on a website. They adverts are interactive and can be customised to the website design. They can be used to generate leads, increase engagement, or boost conversions.

You can use these ads in various ways, such as increasing organic traffic in search results to boosting traffic from social media, helping you turn your visitors into paying customers. Mobile Responsive Ads have been proven to boost revenue by up to one hundred percent.

Conclusion

If you are looking to improve brand awareness, increase engagement, and generate leads and conversions, give Genie Crawl a call today. We can help you create mobile responsive ads that enables your advert to display on any device, improving user experience (UX), and helping you boost visitors, conversions, and leads.