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How do rich snippets improve click-through rates?
Search engine optimisation (SEO) is the best way to increase your organic traffic visiting your website. If you want people to visit your website, engage with it, and convert to loyal customers, then you need to know how to optimise it, ensuring you improve your ranking in search engine results pages (SERPs).
This involves creating high quality content that answers your audiences questions, providing them with valuable information. Once your content is created and optimised, what is the next step? The next step is to get your audience to click on your web page in SERPs, increasing your impressions, and click through rate (CTR).
Before you focus on rich snippets to improve click through rates, you need to know that there is a correlation between your ranking and organic click through rates. Research shows that websites that rank well in search engine results pages have a higher CTR, than websites lower in rankings. This can be seen on the first page of Google results, where the first three positions enjoy the highest click through rates, when compared to those from position four to ten.
Structured data helps your content qualify for rich snippets, including FAQ, video enhancements, recipes, and reviews. Rich snippets, or rich results, improve your organic click through rate, as they take up more space on SERPs, providing the user with the information they need relating to your web page. This helps them make an informed decision on whether to click on your link or not.
Rich snippets improve CTR, but to what extent when comparing rich snippets to other search rankings. Well this depends on the type of rich snippet. Structured data provides search engines with information regarding your web page, helping to improve your ranking in relevant search queries.
Rich snippets are a section on your web page that appears in SERPs. It enables you to reach your audience, encouraging them to click on your website to find out more information. It improves brand awareness and authority.
Rich snippets can appear as a list, video, table, or paragraph. Twenty three percent of all SERPs have rich snippets these days.
Keyword rich URL's are important, providing Google and other search engines with breadcrumbs, encouraging them to crawl and index your website. Did you know that a URL that contains a keyword has a forty five percent higher click through rate than URLs without a keyword?
The URL is one of the first things the search engine crawler comes into contact with when indexing your website. It's important you keep your URL simple, helping the crawlers understand what your website is about.
It is also important to ensure your URL is structured to make sense in a breadcrumb menu. Avoiding placing pages in folders that are not relevant. Ensure your URL is short and to the point, without sacrificing descriptions. Always use hyphens rather than underscores to separate words.
Do you want to find out more about rich snippets to improve your click through rates? Contact the Genie Crawl team today and let us assist you with your rich snippets needs.
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