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How do you optimise a website for best user experience?
These days user experience (UX) has become more important than in the past. Users today expect an engaging experience, moving through your site at their own pace. If your website is not user friendly, you will be turning your potential customers away.
When users find your website slow or unexciting, they will leave your site and head to a competitor, increasing your bounce rate, which negatively impacts your SEO efforts. There are a few useful tips to follow to improve user experience on your website:
Users today expect a website to be easy to navigate, enabling them to find the information they need with ease. If they need to hunt around your site, they become frustrated. Reduce the steps your visitors need to take to find what they need, improving navigation and their user experience. A simple design helps users find what they need.
Your website should encourage visitors to do business with your brand. Potential customers expect to find what they want with ease. This means knowing your audience and what they want, adding interesting features and high quality, relevant content. Your website must be designed to align with your goals. Be clear on the action you want your customers to take on your site, helping to steer them in the right direction.
If your web pages re taking more than three seconds to load, you are already losing half your website traffic. If you can get your website loading quickly, you reduce your bounce rates, increasing dwell time. Ensure your website is able to open as quickly as possible. This includes your mobile website. Even the most well-designed sites can perform poorly due to loading times.
It's important to add clear and attractive call to action (CTA) buttons, improving user experience. These should be large and attractive, being powerful tools to improve user experience. Your CTAs should be placed in prominent positions on your home page, offering a better user experience, while boosting conversions.
White space is actually a very attractive website design element that adds breathing space into your website. It makes the user feel comfortable when exploring your site, helping them process the data with ease. You can use white space to create a visual hierarchy, keeping your site neat and today, making the design pleasant, while highlighting your call to action buttons.
Create clear visual or typographical hierarchy to establish importance, improving readability and user experience. Adding separate levels of HTML tags is a great way to organise any content you publish. You can create visual hierarchy by selecting different fonts, different colours, or orientations. This allows important information to stand out, catching the eye of the visitor.
It is important to remember that user experience is an important ranking factor, with Google prioritising websites that are user friendly. The search engines are constantly looking for ways to improve their own users experiences and therefore, select websites that provide the best user experience.
In order for your website to succeed, you will want to focus on UX. At Genie Crawl, we use our experience to address your website needs, ensuring your site offers a great user experience, increasing dwell time, and reducing bounce rates.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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