How do you optimise a website for conversions?

How Do You Optimise a Website for Conversions?

There are a number of techniques and tactics you can use to optimise your website for conversions:

Customer Value Proposition (CVP)

Customer value proposition tells your customer base what you provide and why they should be using your products or services. It needs to be a strong and clear message that you provide through your website pages:

Pop Ups

Pop ups are often seen as frustrating, offering around three percent conversion rate. When it is done correctly, you can increase the conversion rate to nine percent. In order for your pop ups to be effective, you will want to:

• Create a pop up to highlight premium content, a new product, or offers
• Add a time constraint on how long the pop up is visible to a user, so you don't frustrate them
• The pop up must be easy to close
• Reduce how often pop ups appear per visitor

Pop ups with high conversions do not appear immediately. When they create an event-based appearance, they are more beneficial to your brand and your success.
 
Sense of Urgency

When you limit the time for your products or services on your website, you create a sense of urgency. It's a well-known sales technique that remains effective, when done correctly. Showing visitors that you only have limited stock, or your discounted rate is only for a very limited period, it creates an immediate sense of urgency, converting your website visitors, as they have a fear of missing out.

Call to Actions (CTA)

While typical call to actions, such as “sign up” or “buy now” work in most cases, personalising them to the context of the page is considerably more effective. When you add a CTA, such as “Apply for a 10% discount coupon,” you create a positive image for the visitor, making it harder for them to turn down your offer.

Address Customer Concerns

Interested website visitors tend to visit your site on a number of occasions, though they bounce away without seeing the purchase through. This is a sign that you are failing to convert your visitors and it could be due to a concern or a question that they have, where the answer is not available on your website.

Consider adding:

• Live Chat – you can answer the most common questions by a live customer service agent or an AI live chat box
• Add reviews – reviews are powerful, as they are votes of confidence, encouraging your visitors to make a purchase
• Money back guarantees – this boosts trust and credibility

Conclusion

Optimising your website for conversions is a must if you want to achieve online success. CRO is a valuable asset to your business, helping your website visitors take your desired action.